GTM Lead

About the role

This is a founding GTM role at a seed-stage AI infrastructure startup that has hit product-market fit early and is now growing faster than its current team can handle. You'll own the entire go-to-market function from day one, working directly with the founder to build marketing, sharpen the sales pipeline, and prove out a repeatable GTM motion — all hands-on, before you hire a team beneath you.

Responsibilities

• Own marketing end-to-end: positioning, messaging, content strategy, product launches, and demand generation.
• Co-own brand and story direction with the founder, then execute and iterate based on real results.
• Analyze and optimize the sales pipeline — how leads arrive, get qualified, and where they stall — then fix the bottlenecks.
• Run continuous experiments and use data, not opinions, to decide what to double down on.
• Write copy, build email sequences, and manage GTM ops including tooling, tracking, and reporting.
• Communicate authentically with a technical audience — engineers and platform teams who are allergic to marketing speak.
• Hire and manage marketers once the playbook is validated.

Requirements

• 3+ years of hands-on B2B growth experience, ideally carrying a company from Series A through Series B — in the room making decisions, not adjacent to them.
• Strong technical fluency: you can explain agent testing, infrastructure concepts, or developer tooling to engineers without needing a translator.
• Proven track record running A/B tests and building marketing judgment through experimentation volume, not theory.
• Background in developer tools, infrastructure, or platform companies strongly preferred.
• Published technical writing for a real audience — newsletter, blog, Substack, or documentation people actually read.
• Experience leading a company through repositioning or a rebrand and measuring its impact on metrics.
• Prior experience hiring and managing at least a small marketing team.
• Based in San Francisco or willing to relocate — this is an on-site role.

Pay

Base salary starting at $180,000 USD annually (top of range not specified). Equity expected at this stage.

Schedule

On-site in San Francisco, CA. Relocation candidates welcome; remote work is not available for this role.