GTM Growth Marketing Manager

Key Responsibilities

• Develop and execute a social-forward, fully organic content strategy across TikTok, Instagram, and YouTube
• Personally create content (filming, editing, posting) - this is a hands-on, independent execution role
• Build and maintain a "drip campaign" cadence: consistent, recurring content that keeps our brand top of mind
• Stay ahead of U.S. social media trends and adapt strategy in real time
• Actively participate in relevant Reddit communities (e.g., subreddits frequented by Gen Z/college students) by offering genuine, helpful contributions - not just monitoring
• Manage Discord community presence and engagement
• Execute SEO strategy to support organic discovery
• Develop content optimized to surface in AI-generated search/answer results (AI answer optimization)
• Design and run authentic user-generated content campaigns, learning from past efforts where inauthentic/AI-generated submissions undermined results
• Seed early UGC personally, then grow toward recruiting and managing an organic influencer network

What You Bring

• Proven experience in organic social marketing (TikTok, Instagram, YouTube)
• Hands-on content creation skills (shooting, editing, publishing)
• Experience with Reddit and/or Discord community engagement, A plus
• Working knowledge of SEO and emerging AI search behavior
• Ability to work independently, move quickly, and handle high-pressure, high-scrutiny environments
• Strong judgment for authentic, trend-aware content - no paid boosts, just organic reach