GTM Engineer, Marketing

About the role

We're looking for a GTM Engineer, Marketing to help build the foundation for a world-class marketing operations function at Nooks.

Responsibilities

• Own the systems, processes, and operational infrastructure that power our marketing organization
• Design scalable workflows that support a rapidly growing GTM organization
• Continuously improve the reliability, maintainability, and performance of our marketing systems
• Build and optimize automated campaign workflows, lifecycle programs, lead management, and operational processes
• Identify opportunities to leverage AI to automate repetitive operational work
• Own marketing automation
• Build trusted measurement
• Partner with Marketing Leadership to develop durable measurement frameworks that help us understand what's working and where to invest
• Improve data quality and reporting accuracy across the funnel
• Design resilient GTM systems
• Build monitoring, alerts, and operational safeguards that proactively identify issues before they impact the business
• Create systems that are observable, reliable, and easy to maintain as the business scales
• Collaborate closely with Demand Generation, RevOps, Sales, Data, and Marketing to improve operational efficiency
• Translate business problems into scalable technical solutions
• Recommend new tools, integrations, and processes that strengthen our GTM stack
• Help build a modern, AI-first marketing operations function that becomes a competitive advantage for Nooks

Requirements

• 4–7 years of experience in Marketing Operations, GTM Operations, Revenue Operations, or a similar analytical systems role at a high-growth B2B SaaS company
• A systems thinker who enjoys solving complex operational problems and designing scalable solutions
• Strong analytical skills with the ability to identify patterns, diagnose root causes, and make data-driven decisions
• Experience building and managing marketing automation, attribution, and lead management systems
• Experience with HubSpot or similar marketing automation platforms, with the ability to think beyond any single tool
• A strong understanding of CRM architecture, marketing technology, integrations, APIs, and data flows
• A proactive mindset: you surface problems before others notice them and bring thoughtful solutions, not just observations
• Strong communication skills and the ability to collaborate effectively across technical and non-technical teams