GTM ENGINEER

About the role

We are seeking a highly skilled AI-pilled growth marketer to lead the growth engine for our commercial insurance brokerage channel. Reporting to the Head of Marketing, this role will drive paid media, account-based marketing, and broker lifecycle strategies, ensuring that every broker receives the right touch at the right time and every underwriter is equipped to win.

Responsibilities

• Own paid media & ABM: Run paid programs end-to-end, including audience strategy, channel mix, budgets, creative, testing, and performance with a strong focus on ABM campaigns that convert broker activations into submissions.
• Build outbound and lifecycle infrastructure: Design and implement broker lifecycle journeys, signal-based triggers, intelligent sequences, and plays, and orchestrate all necessary orchestration and wiring to ensure timely engagement.
• Improve conversion across the funnel: Build and iterate on landing pages, forms, and website flows to convert traffic from various channels, including paid, ABM, and organic sources, using experimentation and CRO techniques.
• Stand up GEO / AI search: Implement structured data, schema markup, and entity infrastructure to ensure Shepherd appears prominently in searches, including AI-native surfaces.
• Implement marketing automation & attribution: Select and wire the stack (MAP, enrichment, tracking), and build dashboards to clearly show what's working, especially for paid and ABM programs.
• Produce performance creative: Turn ideas into performance assets such as self-recorded explainers, lightweight product demos, landing pages, and ad creative, and collaborate with specialists when needed.
• Increase experimentation velocity: Continuously test audiences, offers, creative, landing pages, and channels, and translate results into clear next steps for the business.

Qualifications

• 4+ years of experience blending growth marketing, demand generation, and technical execution at a fast-moving B2B or consumer technology company.
• Extremely AI-pilled—live in Cursor, Claude Code, or Codex, and are the first among your peers to have insights on the latest LLM releases.
• High agency and hands-on technically: bias toward action, ship weekly, and do as well as you possibly can within what you've set out to do.
• All-in on your craft: hold yourself to outcomes and whole-ass the system end to end so nothing gets in the way of hitting your goals.
• Comfortable tackling big, complex problems and seeing them as proof the system is working and leveling up.
• Experienced running growth programs at scale and building the attribution needed to prove impact.
• Comfortable turning rough ideas into usable content and directing designers or video partners to get to final assets.

Benefits

• Premium Healthcare: 100% contribution to top-tier health, dental, and vision plans.
• Fertility benefits and family building support.
• Unlimited PTO: Flexibility to take the time off, recharge, and perform.
• Daily lunches, dinners, and snacks.
• SF, NYC, Dallas-Fort Worth, Chicago, and LA offices.
• Professional Development: Access to premium coaching, including leadership development.
• Competitive 401(k) Plan.
• Dog-friendly office with plenty of dogs to play with and make friends with in the SF office.

Compensation Range

$145K - $190K