GTM Engineer

About the role

Cloudflare One is one of the fastest-growing segments of our business. To maintain this velocity, we need a GTM Engineer who can bridge the gap between complex technical infrastructure and high-velocity sales execution. In this role, you'll design, build, and ship AI-powered workflows that scale our sales, marketing, and support functions as a competitive advantage.

• Design and maintain the data foundation our Specialist GTM org runs on, spanning account and contact data quality, enrichment workflows, and data provider orchestration across our stack.
• Audit the stack and generate your own backlog. We have a lot of tools, some overlap, and real gaps. Walk in with a point of view, identify what's missing or broken, and prioritize accordingly, without waiting to be handed a roadmap.
• Ship rep productivity workflows fast: triage asks from the field, identify the low-hanging fruit, and build it, biasing for shipping small + fast and iterating vs designing the perfect solution.
• Know when to go custom: not everything belongs in a point-and-click tool. You're comfortable spinning up bespoke AI-powered solutions when the problem calls for it, and you make that call with judgment, not default.
• Think in systems, not solutions: every workflow you build has upstream and downstream implications. You anticipate them, design for them, and don't create technical debt that someone else has to unwind six months later.
• Document what you build. If people can't find it, understand it, or trust it, it doesn't matter how well it works.

Responsibilities

Design and maintain the data foundation our Specialist GTM org runs on, spanning account and contact data quality, enrichment workflows, and data provider orchestration across our stack.

Audit the stack and generate your own backlog. We have a lot of tools, some overlap, and real gaps. Walk in with a point of view, identify what's missing or broken, and prioritize accordingly, without waiting to be handed a roadmap.

Ship rep productivity workflows fast: triage asks from the field, identify the low-hanging fruit, and build it, biasing for shipping small + fast and iterating vs designing the perfect solution.

Know when to go custom: not everything belongs in a point-and-click tool. You're comfortable spinning up bespoke AI-powered solutions when the problem calls for it, and you make that call with judgment, not default.

Think in systems, not solutions: every workflow you build has upstream and downstream implications. You anticipate them, design for them, and don't create technical debt that someone else has to unwind six months later.

Document what you build. If people can't find it, understand it, or trust it, it doesn't matter how well it works.

Qualifications

3+ years of experience in GTM Engineering, workflow automation, or a technical RevOps role, ideally at a high-growth, AI-native B2B company.

Direct experience with Salesforce. You know the data model, you've built on it, and you're comfortable owning changes.

Fluency with AI coding assistants - you're actively building with these tools, not just experimenting with them.

A track record of owning end-to-end AI and automation workflows, not just contributing to or consuming them.

A fundamental understanding of APIs and webhooks to integrate third-party systems.

Strong judgment on the build decision: you know when low-code gets you 80% of the way there and when it becomes the bottleneck, and you act accordingly.

Systems thinker: you naturally break problems into composable parts, building solutions with separation of concerns so they're reusable, extensible, and easy to maintain.

High agency + bias for action: you're not paralyzed by ambiguity or imperfect tooling. You know how to experiment, build fast, and clean up as you go.

Skills

Desirable skills, knowledge, and experience:

• Direct experience with Salesforce.
• Fluency with AI coding assistants.
• A track record of owning end-to-end AI and automation workflows.
• A fundamental understanding of APIs and webhooks.
• Strong judgment on the build decision.
• Systems thinker.
• High agency + bias for action.

Benefits

Health & Welfare Benefits:

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance
• Financial Benefits:
• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan
• Time Off:
• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave

Pay

Compensation may be adjusted depending on work location. For New York City, New Jersey, Washington, Washington DC, and California (excluding Bay Area) based hires: Estimated salary of $161,000 - $287,000 For Bay Area-based hires: Estimated annual salary of $168,000 - $303,000 For Portugal based hires: Estimated annual salary is between €68,000 - €94,000. The final offer will be inclusive of time exemption, in alignment with the applicable law and collective bargaining agreements.

Schedule

The role is full-time.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Equal Opportunity Employer

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to, among other things, race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer. Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job.