Growth + Revenue Marketing Manager

Growth + Pipeline

• Own performance across the full funnel.
• Turn leads into pipeline by improving segmentation, routing, and follow-up strategy.
• Identify where conversion is breaking down and implement solutions to improve results.
• Partner closely with Sales to improve lead quality, follow-up effectiveness, and opportunity creation.
• Establish and refine SLAs across Marketing and Sales to keep the pipeline moving.
• Use data and performance insights to continuously improve conversion and pipeline velocity.

Campaigns, Webinars + Channels

• Plan and execute integrated campaigns across channels that drive qualified pipeline that results in sales opportunities.
• Manage and optimize paid channels with a focus on pipeline impact and cost efficiency.
• Improve website conversion performance across key properties.
• Test messaging, offers, and campaign strategies to improve results.

AI + Emerging Channels

• Execute strategies that improve visibility and recommendations within AI-driven search and discovery (LLMs, AI Overviews).
• Optimize content and digital presence to ensure the company is accurately represented by AI tools.
• Monitor trends in AI-driven traffic and adapt tactics as the landscape evolves.
• Collaborate across content and campaigns to improve discoverability in AI-powered experiences.

BDR Management + Pipeline Performance

• Own pipeline contribution and conversion performance of the outsourced BDR team.
• Serve as the primary point of contact, managing vendor priorities and performance.
• Ensure SLAs are met for quality and consistency of lead follow-up.
• Work with the outsourced team to improve sequences, messaging, and follow-up strategy to increase conversion to SALs and Opportunities.

Marketing Operations + Reporting

• Own HubSpot execution for campaigns, workflows, lead routing, and reporting.
• Ensure accurate attribution of leads, pipeline, and revenue across campaigns and channels.
• Manage timely lead routing and follow-up through well-defined workflows and automation.
• Maintain clean, accurate data aligned with Sales systems.
• Build lead scoring based on conversion and intent.
• Track funnel performance, pipeline contribution, and campaign ROI.
• Develop reporting and dashboards to guide decision-making and optimization.