Growth Product ManagerNew New York, NY

Location: New York City preferred (hybrid: Tuesday–Thursday in office). Exceptional remote candidates will be considered.

About Axial

Axial’s mission is to unleash the power of private capital markets for entrepreneurs by pioneering an online platform that’s transforming American small business M&A. Founded in 2009, Axial serves over 10,000 private M&A market participants - including private equity firms, corporate acquirers, boutique investment banks, and business owners looking to sell their companies. In 2025, Axial powered the exit efforts of about half of the U.S. small and mid-sized business (SMB) M&A market - companies doing between $5M and $100M revenue - by facilitating 1,000,000+ buyer-seller platform connections across 12,500+ deals. We're a lean, high-conviction team building category-defining products for a market that moves quickly and trusts carefully.

About Growth @ Axial

Axial is the most recognized brand in the M&A deal platform space, with a large and established online presence built over 15+ years. The way people discover, evaluate, and engage with products, services, and information is changing quickly - driven by AI, evolving search behavior, and rising expectations for useful, data-rich digital experiences. Our growth engine focuses on inbound, organic demand generation channels, including:

• SEO & AEO: Growing visibility across traditional search engines and AI-powered answer engines
• Website Conversion: Using agile, experimental, and data-oriented approaches to convert more visitors into qualified leads and members
• Free Tools & Data Products: Building calculators, market intelligence products, and other useful resources for our core audiences
• Content & Media: Two newsletters, a blog, social media, e-books, and a podcast
• Product-Led Growth: Developing product- and member-driven strategies that strengthen acquisition, engagement, and network growth

This role will help shape nearly the entire top of Axial’s growth engine, combining big, high-conviction bets with incremental optimizations.

The Role

We’re looking for a Growth Product Manager to own Axial’s website products and broader digital growth roadmap - including our website, free tools, data products, and demand generation experiences across our core audiences. This is an individual contributor role with substantial ownership, broad cross-functional exposure, and a mandate spanning strategy, execution, and measurement.

Responsibilities

• Acquisition & Business Outcomes: Own growth across three core outcomes: total qualified leads, business owner acquisition, and buyer acquisition. Success will be measured through audience expansion, qualified leads, new member growth, and the reach and utility of Axial’s proprietary market intelligence.
• Website & Growth Product Execution: Own the end-to-end execution of Axial’s website and growth product roadmap - from scoping and coordination through QA and launch.
• SEO, AEO & Conversion Rate Optimization: Drive organic traffic and conversion through SEO, AEO, and on-page optimization across programmatic and editorial experiences.
• Experimentation & Measurement: Establish clear measurement plans for experiments and releases by defining success upfront, monitoring performance after launch, and diagnosing results. Maintain a recurring analytics practice across traffic, conversion, acquisition, and engagement.
• Growth Strategy & Roadmapping: Develop a clear point of view on Axial’s most important growth opportunities and translate it into focused quarterly roadmaps. Balance big, high-conviction bets with incremental optimizations.
• AI-Assisted Building: Use AI-assisted development tools to independently prototype, build, and launch pages, tools, experiments, and lightweight features. Apply AI across copywriting, design iteration, data analysis, prototyping, and QA.
• Growth Technology & External Resources: Own the tools, platforms, and AI infrastructure that power our growth work, including analytics, experimentation, SEO tooling, and AI-assisted development. Evaluate where to invest, consolidate, or cut, and manage freelancers, consultants, and service providers.
• Cross-Functional Leadership: Serve as the connective tissue across design, growth engineering, and content. Ensure development aligns with scope, scope aligns with strategy, stakeholders remain informed, and commitments stay on track.

What Great Looks Like

• You’re a genuine thought partner who proactively identifies bottlenecks and growth opportunities, shares opinions, and contributes to strategy and roadmaps.
• You move quickly without being sloppy, balancing high-confidence decisions with deliberate thinking for bigger bets.
• You communicate proactively and clearly, adapting your style to the audience and giving specific feedback.
• You operate with rigor and attention to detail, catching edge cases and ensuring projects have clear scopes, dependencies, and deadlines.
• You bring energy and curiosity to Axial’s mission, products, and audiences.

Requirements

• 6 - 10 years of professional experience, including 4+ years in relevant roles at high-growth technology companies.
• Evidence of meaningful contributions to demand generation, including shipping web products that increased traffic, conversion, or other measurable growth outcomes.
• Comfort using AI tools to accelerate your own output.
• Strong written communication and consistently high-quality deliverables.
• A track record of clean cross-functional execution, with engineers and designers who loved working with you.
• Analytical fluency: you can read a dashboard, diagnose a trend, and design a measurement framework.
• Domain knowledge in M&A, private equity, or financial services is a plus, but not required.

Stakeholders

You’ll report directly to the Head of Growth and work closely with:

• Senior Growth Engineer
• Senior Designer
• Marketing Operations Associate
• Content Marketing Manager
• Retained Growth Consultant
• Product Marketing Consultant

Working at Axial

Axial combines the scale and market position of an established, profitable company with the ownership, visibility, and upside of a smaller team entering an important phase of growth. We’re a tight-knit team of 65 intellectually curious people who collaborate closely, work hard, and pursue ambitious goals with a high standard of excellence. Every Axialite is trusted to uphold five key traits: positivity, grit, humility, discernment, and accountability for results.

Our Values

• Be an Owner: Take ownership for your work, operate with transparency, and focus on delivering results.
• Expect and Deliver Excellence: Do high-quality work consistently, and expect it from your colleagues.
• Communication Matters: Be an excellent communicator, listener, and collaborator with teammates and members.
• Invent and Simplify: Stay creative and curious, always looking for better ways to improve the quality and scalability of the member experience.
• Obsess over Member Trust: Work in a way that helps Axial consistently earn, grow, and keep member trust.

Benefits

• Robust medical, dental, and vision insurance, paid for by Axial
• 401k program
• Flexible vacation policy (minimum 15 days encouraged)
• Health & wellness reimbursement program
• Pre-tax commuter program

Pay

$200,000 - $240,000 USD target total cash compensation (base salary: $175K–$200K).