Growth Product Manager

About the role

Own conversion optimization across key funnel surfaces, including paid and organic landing pages, intake flows, and pre-visit touchpoints.
Own funnel-level qualitative research by recruiting and interviewing patients, synthesizing insights into testable hypotheses, and ensuring learnings are shared across the team.
Collaborate cross-functionally with Product, Data, and Design to align experimentation with broader company goals.
Maintain a prioritized CRO backlog tied to business outcomes, not idea volume.
Partner closely with channel managers (Meta, Google Ads, etc.) to ensure message alignment across the entire funnel.
Build and ship experiments directly in Webflow.
Design, launch, and analyze experiments in Statsig.
Translate experiment results into actionable insights and clear recommendations for stakeholders.
Stay abreast of industry trends and best practices in the CRO space.

What You’ll Do

• Own conversion optimization across key funnel surfaces, including paid and organic landing pages, intake flows, and pre-visit touchpoints.
• Own funnel-level qualitative research by recruiting and interviewing patients, synthesizing insights into testable hypotheses, and ensuring learnings are shared across the team.
• Collaborate cross-functionally with Product, Data, and Design to align experimentation with broader company goals.
• Maintain a prioritized CRO backlog tied to business outcomes, not idea volume.
• Partner closely with channel managers (Meta, Google Ads, etc.) to ensure message alignment across the entire funnel.
• Build and ship experiments directly in Webflow.
• Design, launch, and analyze experiments in Statsig.
• Translate experiment results into actionable insights and clear recommendations for stakeholders.
• Stay abreast of industry trends and best practices in the CRO space.

Who You Are

• A collaborative partner who enjoys working across multiple functions and can prioritize a large backlog of work.
• A strategic operator who can think holistically about the funnel while staying curious and detail-obsessed in execution and logic.
• Comfortable balancing speed with rigor — you know when to test, when to wait, and when data isn’t ready.
• Motivated by ownership, iteration, and measurable improvement.

What You Bring To The Table

• 3–4 years of hands-on CRO experience, ideally in a lead-gen or sales-assisted funnel.
• Experience collaborating with cross-functional partners (e.g., product, design, analytics) to deliver seamless, high-impact tests.
• Ability to uncover patient needs through qualitative research and turn those insights into experiments that improve the patient journey.
• Proficiency in data interpretation, reporting, and optimization; comfortable using dashboards or pulling reports to drive insights.
• Strong understanding of A/B testing, experimentation design, and statistical significance.
• Proficiency in Webflow, with the ability to independently build and iterate.
• Familiarity with experimentation tools such as Statsig (or similar).
• Comfort collaborating in design tools like Figma.
• Strong organizational skills and the ability to manage multiple tests simultaneously.
• A bias for action — you move fast, make sound decisions, and thrive under tight timelines.

Who You Are

Based in the United States.