Growth Product Manager

About the role

The role is dedicated to owning the phone-only product's growth surface, partnering closely with Marketing on the funnel above the install, with Engineering and Design on what ships inside the app, and with the wider product team on how the phone ladders into Carv 2.

Responsibilities

• Own the phone product funnel end to end: store listing → install → onboarding → activation → paid conversion → retention.
• Define the metrics that matter at each stage and the targets to hit. Instrument the funnel properly.
• Diagnose where the funnel underperforms and run experiments to lift conversion. Hold a continuous experimentation cadence with clear hypotheses, measurement, and decision points.
• Partner with the Performance Lead on store listing, landing experience for paid traffic, and creative-to-product handoff.
• Own the iteration roadmap for the phone-only product, prioritised by impact on growth metrics rather than feature parity with Carv 2.
• Design and ship experiments across onboarding, paywalls, pricing surfaces, retention loops, referral mechanics, and the in-product upgrade path to the tracker.
• Translate quantitative findings and qualitative customer insight into shipped changes. Watch session replays, read reviews, talk to users — and make sure that signal lands in the backlog as concrete iteration.
• Make decisions on what gets built next. Defend prioritisation with data and ship it.
• Run your own design pipeline using AI tooling. Produce flows, prototypes, and high-fidelity mockups in Figma using the Carv design system, without needing a designer in the loop for every iteration.
• Use Claude Code to scaffold experiments, modify the app and web codebase, and build internal tooling. Comfort in the terminal is expected, not optional.
• Hold a high quality bar and ship via our developer team.
• Work with Jack and the design team on the larger product moments where deeper design partnership is right; lean on your own pipeline for the long tail of experimentation.
• Be the primary voice of the phone-only customer inside the company. You should know them better than anyone.
• Ownt analytics for the phone product. Build dashboards the rest of the company can trust. Surface trends, not just numbers.
• Maintain the feedback loop between funnel data, customer conversation, and product decisions — making the link visible so the whole team learns from it.

Requirements

• 3–5+ years as a growth PM at a consumer app, D2C business, or subscription product. You have owned an acquisition or conversion metric and moved it.
• Shipped funnel wins you can talk about. Specific experiments, specific lifts, specific decisions — not just frameworks. You understand the difference between a real result and noise.
• Quantitative rigour. You design experiments that can actually answer the question. You read dashboards critically and don't over-claim from small samples.
• You are highly customer focussed and spend time understanding customer dynamics in order to inform your work.
• AI-first by default. Claude, Codex, Cursor, and the wider toolset are part of how you work every day. You can demonstrate concrete examples of how AI tools have changed your output and pace, not just toy use cases.
• Comfortable with learning new things. You can run learn design processes, aren’t afraid to build prototypes, learn about the codebase, and build tooling. You don't wait on support for every change.
• You run a design pipeline to produce production-quality mockups, prototypes, and iteration artefacts in the Carv design system.
• You deeply understand the customer in the design process.
• You are a skier and understand the mentality of skiers.
• You understand funnel design and product design. You look for ways to solve customer issues with design, copywriting, and commercial changes.
• You hold a high standard for the detail, copy, microcopy, spacing, motion, the things that compound into a product that feels considered.
• Bias to action. You would rather ship a small experiment this week than plan a perfect one for next quarter. You know which is which.
• Customer obsession. You watch session replays, read App Store reviews, run user interviews, follow ski communities. You build a real intuition for who you are designing for.
• Initiative. You operate with high autonomy and pace. You identify what needs to happen and execute without waiting for direction.
• Learning agility. You will need to get fluent in skiing, in Carv's coaching model, in the rhythms of a seasonal business — and quickly.
• High standards. You believe that quality compounds, and that the difference between a good phone product and a great one is hundreds of small details done well.