Growth Product Manager

Responsibilities

• Productize our marketing services
• Turn GEO/AEO, paid search, and reputation management from service deliverables into structured, scalable product offerings with clear tiers, defined outcomes, and repeatable delivery.
• Drive CMS and storefront innovation
• Identify and prioritize high-impact improvements to our CMS and ILS/storefront products, with a sharp eye on what operators need to convert prospects into leases.
• Own the GEO/AEO narrative
• Develop and refine our answer engine optimization story: synthesizing market signals, client needs, and what makes our approach defensible as search behavior evolves.
• Own product vision and roadmap
• Create and maintain the strategy and roadmap for your product area; break down requirements into epics, features, stories, and acceptance criteria.
• Serve as PO for your scrum teams
• Oversee backlog creation and refinement, coordinate across multiple work streams, and identify cross-product dependencies before they become problems.
• Bridge product and services
• Partner closely with engineering, CS, and sales to close the gap between what we build and what gets sold and delivered.
• Inform revenue strategy
• Spot near-term growth opportunities (migrations, upsells, new packaging) and help the business capture them with data and a clear point of view.
• Stay close to customers
• Lead discovery conversations, user groups, and client-facing demos.

Qualifications

• 5–8 years of growth product management experience, with demonstrated success in martech, SaaS, or digital marketing products/services
• Experience productizing services — translating delivery-based work into structured, repeatable, packageable product lines
• Working knowledge of SEO, paid search, CMS platforms, or digital storefront/ILS products (you don’t have to be a practitioner, but you need to speak the language)
• Comfort with ambiguity — you’re energized by getting things organized, not just maintaining what’s already there
• Strong communicator who can move between an engineering standup and an executive presentation without losing the thread
• Bachelor’s degree required
• NICE TO HAVE:
• Multifamily housing or real estate industry experience — a sharp PM who learns fast is equally valuable
• Familiarity with GEO/AEO and AI-driven search behavior — this is a differentiator and something we’re actively investing in