Growth Product Manager - Acquisition & Churn

Job Summary

We are looking for highly analytical, customer-obsessed Growth Product Managers to support end-to-end growth across the Mailchimp customer lifecycle—from acquisition and activation through retention, and churn prevention. These are expansive growth roles that go beyond optimizing individual funnel steps or product touchpoints. You will develop a deep understanding of customer intent, behavior, and value realization to identify the highest-leverage opportunities across the customer journey. You will use a broad set of product and go-to-market levers—including onboarding and product discovery, personalized and contextual experiences, product-triggered communications, pricing and packaging, AI-driven personalization, and Customer Success and Support interventions—to help customers discover and realize greater value from Mailchimp. You will own a portfolio of growth opportunities spanning sign-up, activation, trial conversion, feature adoption, monetization, and retention. You will balance rapid experimentation with foundational investments in growth infrastructure, experimentation, pricing systems, data, and personalization that enable sustainable growth at scale.

Responsibilities

• Support growth initiatives from initial customer acquisition through activation and paid conversion, helping customers quickly understand Mailchimp's value, choose the right offering, and successfully get started.
• Partner with senior product leaders to identify and prioritize opportunities across sign-up, onboarding, trial, activation, pricing and packaging, and paid conversion.
• Improve the end-to-end conversion funnel. Analyze customer behavior, intent, and friction across acquisition, sign-up, trial, onboarding, and conversion to uncover opportunities to improve customer experiences and business outcomes.
• Accelerate time to value. Develop and test onboarding, product discovery, and activation experiences that help customers understand Mailchimp's value, complete critical jobs, and reach meaningful moments of value more quickly.
• Contribute to pricing, packaging, and monetization initiatives. Partner with Product, Marketing, Finance, Analytics, and other teams to test pricing, packaging, trials, offers, and merchandising experiences that improve customer value and conversion.
• Apply personalization and AI to growth experiences. Explore and implement opportunities to use customer intent, behavioral signals, predictive models, and AI to improve onboarding, product discovery, recommendations, and next-best actions.
• Design and execute growth experiments. Develop hypotheses, define success metrics, launch experiments, analyze results, and translate learnings into recommendations for future product and growth investments.
• Measure acquisition and activation performance. Partner with Data Science and Analytics to track key indicators such as sign-up, trial starts, activation, time to value, trial-to-paid conversion, and early retention, and use those insights to identify opportunities for improvement.

Required Minimum Education

A Bachelor’s Degree

Must Have Skills/Attributes

• AI
• Machine Learning
• Packaging
• Pricing policies
• Product Design
• Product Management

Desired

• Significant product management experience with deep, expertise in growth product management (5+ yrs)
• Customer lifecycle strategy, acquisition (5+ yrs)
• Conversion funnels, behavioral segmentation, cohort analysis, experimentation, personalization (5+ yrs)
• Experience developing or optimizing pricing, packaging, offers, or monetization strategies (5+ yrs)