Product Marketing Manager – Growth Acquisition

About The Company

We are a leading media and entertainment organization focused on delivering innovative streaming and television experiences to millions of consumers nationwide. Our Growth Marketing organization is responsible for acquiring new customers, expanding market share, and driving profitable subscriber growth through data-driven marketing strategies, cross-functional collaboration, and continuous experimentation.

Job Summary

The Product Marketing Manager – Growth Acquisition will help develop and execute customer acquisition strategies across a rapidly evolving streaming and digital entertainment business. This role combines strategic thinking, business analysis, competitive research, performance analytics, and hands-on execution to deliver integrated marketing initiatives that drive subscriber growth.

Key Responsibilities

• Develop customer acquisition strategies that drive subscriber growth, customer engagement, and long-term business value.
• Build strategic marketing briefs that clearly communicate business objectives, customer insights, campaign requirements, success metrics, and execution plans.
• Partner closely with Product, Media, Digital, Social, Partner Marketing, Analytics, and Product Marketing teams to execute integrated acquisition campaigns.
• Analyze campaign performance, customer behavior, and acquisition metrics to identify optimization opportunities and improve marketing effectiveness.
• Conduct competitive research and market analysis to identify industry trends, emerging opportunities, and competitive advantages.
• Build executive-ready PowerPoint presentations, business recommendations, and strategic narratives that influence decision-making.
• Lead cross-functional meetings, facilitate stakeholder alignment, and drive initiatives from concept through execution.
• Monitor campaign performance and proactively recommend optimizations based on testing, analytics, and customer insights.
• Career TV, streaming platform, OEM, and partner marketing initiatives that drive customer acquisition and product awareness.
• Utilize data and analytics to solve business problems and develop actionable marketing recommendations.
• Continuously identify opportunities to improve campaign performance, operational efficiency, and customer acquisition outcomes.

Requirements

• Educational background: Bachelor's degree required in Marketing, Business, Communications, Economics, Analytics, or related field.
• Experience: 5–7 years of experience in Product Marketing, Growth Marketing, Acquisition Marketing, Performance Marketing, Management Consulting, or related strategy roles.
• Experience: Developing marketing strategies and executing integrated campaigns from concept through launch.
• Experience: Supporting subscription, streaming, direct-to-consumer, or digital businesses.
• Experience: Working cross-functionally within fast-paced, highly collaborative organizations.

Skills

• Strong strategic thinking and business problem-solving capabilities.
• Experience: Building strategic marketing briefs and campaign recommendations.
• Strong analytical skills with the ability to translate data into actionable business insights.
• Excellent PowerPoint, presentation, and executive storytelling skills.
• Outstanding communication and stakeholder management abilities.
• Experience: Leading meetings and driving cross-functional alignment.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Understanding of paid media, digital marketing, product marketing, partner marketing, social media, and customer acquisition strategies.
• Familiarity: Connected TV, streaming platforms, OEM partnerships, and subscription-based business models.
• Self-starter who thrives in fast-paced, ambiguous environments with a positive, solutions-oriented mindset.