Jobs · Marketing · Texas

Growth Product Manager

Upbound Group · Plano, TX · 2 wk ago
MarketingFull-time

About the role

Plays a strategic role in driving enterprise-wide business growth by optimizing web experiences and personalizing user journeys through data-driven experimentation. Leads initiatives to improve KPIs such as conversion rate, engagement, and revenue. Collaborates cross-functionally with Marketing, User Experience, Product, and Analytics teams to design, implement, and analyze experiments and personalization strategies.

Responsibilities

Collaborates cross-functionally with various teams to design, implement, and analyze experiments and personalization strategies.

Requirements

  • Bachelor’s degree or foreign equivalent in Marketing, Business, Information Technology and Management, or a related field
  • 1 year of experience in Marketing and Analytics in a digital, technology, or e-commerce environment
  • 1 Year Of Experience In HTML, CSS, and JavaScript to configure, troubleshoot, and customize front-end components for testing and tracking purposes
  • Experience with product optimization or product management
  • Experience working with digital analytics and event tracking platforms including Google Analytics, Google Tag Manager, or Firebase
  • Experience implementing tagging and event tracking within experimentation platforms such as Optimizely
  • Experience analyzing A/B test results using statistical methods to inform product or design decisions
  • Experience collaborating with engineering, UX, and marketing teams to scope, launch, and evaluate growth experiments
  • Experience with tools including Figma, JIRA, or Confluence to manage requirements and collaborate across teams

Qualifications

Bachelor’s degree or foreign equivalent in Marketing, Business, Information Technology and Management, or a related field and 1 year of experience in Marketing and Analytics in a digital, technology, or e-commerce environment.

Skills

  • HTML, CSS, and JavaScript
  • Google Analytics, Google Tag Manager, or Firebase
  • Optimizely
  • Figma, JIRA, or Confluence

Schedule

40 hours/week

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