Growth Marketing Specialist

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes: About ZAP Solutions (company description), The Role (description), Key Responsibilities (list), What We're Looking For (requirements/qualifications), How Success Will Be Measured (maybe metrics), Who Will Thrive in This Role (culture fit), Compensation Range - 75K - 90K USD Base (pay). Also maybe Benefits? Not mentioned. Schedule? Not mentioned. So we include sections: About the role? Actually "The Role" could be considered About the role. Could map to

About the role

. Responsibilities: Key Responsibilities. Requirements/Qualifications: What We're Looking For (experience). Skills maybe part of that. Could combine. Pay: Compensation Range. Benefits: none. Schedule: none. Also maybe "How Success Will Be Measured" could be a section but not in list of allowed headings; but we could treat as maybe "Performance Metrics" not allowed. The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., not exclusive list, but we should prefer those headings. We could add a section for "Performance Metrics" but not in list; better to avoid. Could incorporate that info into Responsibilities or Requirements? Probably better to create a section "How Success Will Be Measured" as

How Success Will Be Measured

though not in examples but maybe acceptable. However instruction: "Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It suggests those are examples, not strict. But to be safe, we could map that content under "Requirements" or "Responsibilities"? Might be thin. Could create a section "Performance Metrics" but risk being considered not allowed. I'd include it as a separate heading; it's still an h3. Probably okay. We must not repeat job title as heading. Job title is "Growth Marketing Specialist". Not used. We must not include Job ID etc. We must remove boilerplate: Diversity, EEO, Please Note, Recruitment Notice, Beware of Recruitment Scams. Also remove the introductory paragraph about Banyan Software? That's company overview but maybe relevant? It's about Banyan Software, not the role. Could be considered "About the company" but not in allowed headings. Might be considered boilerplate? It's substantive about Banyan but not directly about role. The instruction: preserve ALL substantive information; do not invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The Banyan overview is not boilerplate; it's company description. Could be included under a section like "About the company" but not in list. Could we include as a paragraph before sections? The instruction says output ONLY the HTML fragment; we can include

paragraphs anywhere. So we can include a brief intro paragraph about Banyan and ZAP Solutions before sections. We need to preserve all substantive information: includes description of ZAP Solutions, The Role description, Responsibilities list, What We're Looking For list, How Success Will Be Measured list, Who Will Thrive in This Role paragraph, Compensation Range. We must not include duplicated lines. We'll produce something like:

About the role

... description of role ...

Responsibilities

• ... each bullet ...

Requirements

• ... each bullet from What We're Looking For ...

Pay

Compensation Range: 75K - 90K USD Base

Maybe also a section "Performance Metrics" from How Success Will Be Measured. We could also include a section "Who Will Thrive in This Role" as maybe "Fit" but not in list. Could incorporate into Requirements? Might be thin. Better to include as its own heading:

Who Will Thrive in This Role

with paragraph. We must not create sections with filler like "commensurate with experience". We have real content. Let's extract details. From posting: About ZAP Solutions: "ZAP Solutions is a Pittsburgh-based technology company providing specialized software solutions to higher education institutions across the United States. Our flagship AMP and SAMS platforms help admissions, student affairs, and academic teams improve processes, manage data, automate workflows, and better support students." The Role: "This is a hands-on marketing role with a strong focus on demand generation, lead generation, and sales pipeline development.The primary goal of this position is to create interest in our software solutions and convert that interest into measurable sales opportunities — including demo requests, information requests, qualified leads, and sales conversations.The Demand Generation & Marketing Manager will also own and support broader marketing initiatives, including content creation, sales collateral, email campaigns, website updates, digital marketing, and activities that strengthen the ZAP Solutions, AMP, and SAMS brands.This role is ideal for someone who enjoys both the creative and analytical sides of marketing and wants their work directly connected to measurable business growth." Key Responsibilities bullet list: - Develop and execute campaigns designed to generate qualified leads, demo requests, and sales opportunities. - Drive prospects toward demo requests, meetings, information requests, and other meaningful conversions. - Build targeted campaigns for specific higher education markets, audiences, and accounts. - Create and manage email campaigns and lead-nurturing programs. - Develop landing pages, calls-to-action, forms, and other conversion-focused assets. - Work closely with the sales team to identify target audiences, accounts, and opportunities. - Develop strategies for reaching new prospects through inbound and outbound marketing channels. - Track leads from initial engagement through sales handoff and opportunity creation. - Continuously test messaging, offers, audiences, and channels to improve engagement and conversion rates. - Create marketing content including emails, articles, customer stories, product messaging, social media content, and thought-leadership pieces. - Develop and update sales materials including brochures, one-pagers, presentations, product sheets, and digital collateral. - Support product launches, announcements, conferences, webinars, and other campaigns. - Maintain consistent messaging and branding across marketing channels. - Maintain and update website content, landing pages, product information, and calls-to-action. - Identify opportunities to improve website conversion and lead capture. - Support SEO and digital content initiatives. - Monitor website traffic, engagement, form submissions, and conversion performance. - Develop and manage paid digital campaigns when appropriate. - Utilize HubSpot and other tools to manage campaigns, contacts, lists, forms, landing pages, and lead activity. - Maintain accurate marketing data and audience segmentation. - Track key metrics including leads generated, demo requests, conversion rates, campaign engagement, and contribution to sales pipeline. - Provide regular reporting on campaign performance and recommend where marketing resources should be focused. What We're Looking For bullet list: - 3+ years of experience in demand generation, lead generation, digital marketing, B2B marketing, growth marketing, or a related field. - Demonstrated experience generating qualified leads and sales opportunities through targeted marketing campaigns. - Experience with email marketing, landing pages, forms, lead nurturing, and conversion optimization. - Strong writing and content-development skills. - Experience creating sales and marketing collateral. - Comfortable maintaining and updating website content using a CMS. - Experience with HubSpot or a similar CRM and marketing automation platform. - Ability to analyze campaign results and use data to improve performance. - Strong organizational skills and the ability to manage multiple initiatives simultaneously. - Comfortable working closely with a sales team and being accountable for measurable results. - Experience with B2B SaaS, higher education technology, or education markets is a plus. How Success Will Be Measured bullet list (key measures): - Qualified leads generated - Demo meetings and requests generated - Information request and website form conversions - Lead-to-demo conversion rates - Marketing-generated sales opportunities - Campaign engagement and conversion rates - Website conversion performance - Contribution to sales pipeline and revenue Who Will Thrive in This Role paragraph: - "We're looking for someone who thinks beyond simply completing marketing activities and focuses on what causes a prospect to engage and take the next step.You should be comfortable developing a campaign, creating the messaging and assets, launching it, measuring the results, and adjusting the approach based on performance.You should also be comfortable working in a smaller organization where you will have the opportunity to both develop ideas and execute them rather than handing projects off to a large marketing team.This is an opportunity to directly influence how ZAP Solutions reaches new markets, generates sales opportunities, and grows its business." Compensation Range: "Compensation Range - 75K - 90K USD Base" Now produce HTML. We'll start with an intro paragraph maybe combining Banyan overview and ZAP Solutions description? Actually we have Banyan overview at start: "Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world." That's substantive about Banyan. We'll include as a paragraph before sections. Then maybe a paragraph about ZAP Solutions (the description). Then About the role section. Let's craft. We must not include any markdown fences. Just raw HTML. We'll output:

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.

ZAP Solutions is a Pittsburgh-based technology company providing specialized software solutions to higher education institutions across the United States. Our flagship AMP and SAMS platforms help admissions, student affairs, and academic teams improve processes, manage data, automate workflows, and better support students.

About the role

This is a hands-on marketing role with a strong focus on demand generation, lead generation, and sales pipeline development. The primary goal of this position is to create interest in our software solutions and convert that interest into measurable sales opportunities — including demo requests, information requests, qualified leads, and sales conversations. The Demand Generation & Marketing Manager will also own and support broader marketing initiatives, including content creation, sales collateral, email campaigns, website updates, digital marketing, and activities that strengthen the ZAP Solutions, AMP, and SAMS brands. This role is ideal for someone who enjoys both the creative and analytical sides of marketing and wants their work directly connected to measurable business growth.

Responsibilities

• Develop and execute campaigns designed to generate qualified leads, demo requests, and sales opportunities.
• Drive prospects toward demo requests, meetings, information requests, and other meaningful conversions