Growth Marketing Manager, National
The big picture
Axios is seeking a Manager of National & SME Growth to lead subscriber acquisition and audience growth across its national newsletter portfolio and a new SME audience growth initiative. This role focuses on scaling Axios's flagship national newsletters while building and validating a new SME audience acquisition strategy.
Go deeper
Own subscriber growth targets across Axios’s national newsletter portfolio.
Execute acquisition strategies across paid, owned, and earned channels.
Monitor audience composition, growth performance, and acquisition efficiency.
Contribute insights and recommendations to weekly growth reporting.
Paid Media & Channel Diversification
Lead paid acquisition strategy across Meta, Google, LinkedIn, and emerging platforms.
Drive diversification away from concentrated acquisition channels.
Establish and optimize CAC and conversion benchmarks by audience segment.
Partner with Creative on campaign messaging and assets.
SME Audience Growth Pilot
Build and validate a new SME audience acquisition model.
Run experiments around audience-product fit and conversion economics.
Partner cross-functionally with Editorial, Product, Revenue, and PDT teams.
Make data-driven recommendations on what to scale, refine, or retire.
Skills
6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing.
Proven experience growing subscription, membership, or first-party audience businesses.
Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels.
Strong analytical skills across CAC, LTV, attribution, and funnel optimization.
Experience with modern martech and analytics tools (Braze, Segment, Sigma, Piano, etc.).
Experience launching or scaling new growth initiatives or audience programs.
What success looks like
Driving measurable national subscriber growth.
Improving acquisition diversification and efficiency.
Successfully validating and scaling the SME audience initiative.
Supporting audience and revenue growth through strategic experimentation and partnerships.
Pay
Starting salary for this role is in the range of $95,000 - $120,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation benefits. Axios' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.