Growth Marketing Manager, Channel Technical Programs

Who We Are

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.

About the Role

We’re looking for a dynamic, strategic marketer to lead the charge across our Channel Technical Programs—including Technical Training & Certification, the Premier Services Network, Partner Community, Demo Program, and more. In this high-impact role, you’ll be responsible for driving growth and engagement for the technical programs that empower our most strategic partners across global markets.

This role is ideal for a self-starter who thrives in a fast-paced environment and isn’t afraid to roll up their sleeves. If you’re technically savvy, passionate about partner and customer success, and excited by the opportunity to shape high-impact programs from the ground up—we’d love to hear from you.

What You'll Do

• Strategic Leadership: Serve as the marketing lead for Channel Technical Programs—owning the strategy, budget, and roadmap to drive awareness, engagement, and growth. Act as a strategic advisor to senior leadership on how marketing can accelerate program adoption and partner success.
• Brand & Positioning: Build and amplify the brand identity of Verkada’s partner technical programs, ensuring consistent messaging and positioning across all partner-facing touchpoints and digital channels.
• Demand Generation: Design and execute data-driven demand generation strategies—including ABM campaigns for priority partners—to increase participation and certification rates across regions.
• Integrated Campaign Management: Oversee end-to-end campaign development, execution, and optimization across multiple platforms (email, social, paid media, events). Continuously test and iterate to improve ROI and partner engagement.
• Insights & Reporting: Track, analyze, and communicate marketing performance metrics, translating insights into actionable recommendations to inform strategic decisions and future campaigns.

What You'll Bring

• Proven experience in B2B marketing.
• Strong understanding of ABM strategies, tapping into multiple channels - digital and outbound (webinars, direct mail, email, content syndication).
• Strong quantitative background, with experience using data and metrics to inform marketing decisions.
• Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders.
• Knowledge of SQL, Excel, digital marketing automation, and CRM tools preferred.
• Must be independently authorized to work in the U.S.

Requirements

• Proven experience in B2B marketing.
• Strong understanding of ABM strategies, tapping into multiple channels - digital and outbound (webinars, direct mail, email, content syndication).
• Strong quantitative background, with experience using data and metrics to inform marketing decisions.
• Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders.
• Knowledge of SQL, Excel, digital marketing automation, and CRM tools preferred.
• Must be independently authorized to work in the U.S.

Employee Benefits

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Savings Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Fertility Stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

Additional Information

Verkada is an equal opportunity employer. As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.