Growth Marketing Manager

About the role

We are looking for a Growth Marketing Manager focused on the US market to drive pipeline generation, demand creation, and revenue growth through data-driven marketing initiatives.

Key Responsibilities

• Drive pipeline growth and customer acquisition for the US region through multi-channel marketing campaigns.
• Plan and execute integrated demand generation programs across: Paid media (Google, LinkedIn, display, retargeting), Email marketing and nurture journeys, Webinars and virtual events, Content syndication, Account-Based Marketing (ABM), Organic and SEO-led growth initiatives.
• Partner with Sales teams to improve lead quality, conversion rates, and campaign effectiveness.
• Own campaign performance metrics including MQLs, SQLs, pipeline contribution, CAC, ROAS, and revenue impact.
• Build and optimize lifecycle and nurture campaigns to improve funnel progression.
• Conduct continuous A/B testing and experimentation across landing pages, messaging, creatives, and conversion flows.
• Collaborate with Product Marketing and Content teams to localize messaging for the US audience.
• Analyze campaign and funnel performance to identify growth opportunities and optimization areas.
• Monitor competitive landscape and emerging growth opportunities within the SaaS and MarTech ecosystem.

Requirements

• 5–8 years of experience in Growth Marketing, Demand Generation, or Performance Marketing roles within B2B SaaS.
• Strong understanding of the US B2B SaaS buying journey and enterprise marketing landscape.
• Proven track record of driving measurable pipeline and revenue growth.
• Hands-on experience with: Paid acquisition platforms (Google Ads, LinkedIn Ads, etc.), Marketing automation tools, CRM platforms such as Salesforce or HubSpot, Web analytics and attribution tools, Experience running ABM and lifecycle marketing programs.
• Strong analytical and problem-solving skills with a data-first approach.
• Comfortable working in a fast-paced, high-ownership environment.
• Excellent communication and stakeholder management skills.

Preferred Qualifications

• Experience in CRO, experimentation, or MarTech industry is a strong plus.
• Familiarity with PLG (Product-Led Growth) and self-serve SaaS funnels.
• Experience marketing to enterprise customers in North America.
• MBA or equivalent business qualification preferred.