Growth Marketing Manager

About the role

Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. We are a proud founding member of the Rails Foundation and are on an exciting trajectory as a company.

Responsibilities

• Own and scale paid acquisition programs
• Lead Fleetio’s paid search and paid social strategy across platforms including Google Ads, LinkedIn, Meta, YouTube, and emerging channels
• Partner closely with external paid media agencies to guide strategy, evaluate performance, prioritize experimentation, and ensure strong execution against pipeline goals
• Drive efficient pipeline growth while balancing CAC, conversion rates, lead quality, and revenue impact
• Manage and optimize six-figure monthly media investments with a strong focus on forecasting, efficiency, and scalability
• Build and maintain scalable evergreen campaign structures while continuously testing new audiences, messaging, and creative approaches
• Partner with Fleetio’s SEO agency and internal content teams to evolve and execute our organic growth strategy
• Evaluate SEO performance and identify opportunities to improve rankings, traffic quality, and pipeline contribution
• Leverage search insights and competitive research to inform broader campaign and content strategies
• Lead integrated growth campaigns across paid, organic, content, events, and outbound motions
• Collaborate with Product Marketing and Content teams to align messaging, offers, and targeting strategies across channels
• Support campaign amplification strategies for product launches, webinars, customer stories, reports, events, and strategic GTM initiatives
• Work closely with Creative teams and agency partners to develop high-performing ad creative and landing page experiences

Requirements

• 5+ years of hands-on experience in B2B SaaS growth marketing, demand generation, or performance marketing
• Deep expertise managing paid search and paid social campaigns at scale, including six-figure media budgets
• Strong understanding of SEO strategy, organic growth, and search intent optimization
• Proven experience managing and holding external agencies accountable across paid media and/or SEO programs
• Ability to balance strategic oversight with hands-on channel knowledge and performance analysis
• Experience building and optimizing evergreen acquisition programs alongside integrated campaign launches
• Strong analytical mindset with experience using data to drive optimization and investment decisions
• Familiarity with marketing automation, attribution, lead scoring, and lead routing concepts
• Comfortable operating independently while collaborating cross-functionally across Marketing, Sales, and RevOps
• Familiarity with AI tools, automation, or agent-based workflows within growth or paid media programs

Qualifications

• Proven success in scaling and managing paid acquisition programs
• Experience with multiple digital marketing channels including Google Ads, LinkedIn, Meta, YouTube, and emerging channels
• Strong understanding of SEO best practices and organic growth strategies
• Experience working with external agencies and holding them accountable for performance
• Ability to balance strategic vision with hands-on channel management
• Experience building and optimizing evergreen acquisition programs
• Strong analytical skills with experience using data to drive optimization and investment decisions
• Familiarity with marketing automation, attribution, lead scoring, and lead routing concepts
• Comfortable operating independently while collaborating cross-functionally across Marketing, Sales, and RevOps
• Familiarity with AI tools, automation, or agent-based workflows within growth or paid media programs

Skills

• Strategic thinking and experimentation
• Operational rigor and efficiency
• Performance marketing expertise
• Integrated campaign management
• SEO and organic growth strategy
• Search intent optimization
• External agency management
• Evergreen campaign structure building
• Integrated campaign launches
• Data-driven decision making
• Marketing automation and attribution
• Lead scoring and lead routing
• AI tools, automation, or agent-based workflows

Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks (increases at year two!)
• 12 company holidays + 2 floating holidays
• Parental leave - birthing parent (16 weeks paid), non-birthing (4 weeks paid)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Professional development funds
• Wellbeing fund - $150 quarterly
• Business expense stipend - $125 quarterly
• Mac laptop + new hire equipment stipend
• Full stocked kitchen with tons of drinks & snacks (BHM only)
• Remote working friendly since 2012

Pay

Compensation is commensurate with experience.

Schedule

Full-time position.