Growth Marketing Manager

Compensation offers are based on a wide range of factors including relevant skills, training, experience, education, licenses or certifications obtained, and market and organizational factors. In addition to base pay, successful candidates may be eligible for cash or equity-based incentives based on role and performance.

About the role

Under the guidance of the Director of Marketing, the Growth Marketing Manager will develop and implement strategic marketing plans to support existing and planned business activities for various lines of business for the bank and affiliates to achieve their annual goals. This position will help support the growth of Five Star Bank products and services across the Corporate footprint regardless of channel.

Responsibilities

• Work collaboratively with internal partners (lines of business heads, product managers, compliance, etc.) to roll out integrated product or service marketing campaigns, including providing direction on digital and traditional tactics and promotional materials with in-house Creative & Production Specialist or contracted Agency.
• Ensure all tracking (online and traditional) is implemented so campaigns can be measured.
• Plan and coordinate media initiatives with in-house Creative & Product Specialist or contracted Agency to support product or service marketing campaigns.
• Assist in post-analysis of product or service marketing campaigns, documenting lessons learned and return on marketing investment (ROMI).
• Plan, manage, and write content for email marketing programs within Salesforce Marketing Cloud for the bank and affiliates products and services.
• Collaborate with in-house Creative & Product Specialist or contracted Agency for creative assets development and set and track KPIs for each email marketing program.
• Manage website updates through content management system and ensure compliance with Americans with Disabilities Act (ADA) requirements.
• Maintain branch/ATM locations within the branch locator system and manage forms access/notifications within third-party portals.
• Collaborate with internal teams (Product Manager or Line of Business head) and contracted Agency/third-party vendors to create landing pages and optimize user experience for product and service marketing campaigns.
• Collaborate with contracted Agency on Search Engine Optimization (SEO), evaluate recommendations, prioritize, and oversee implementation to improve organic search performance.
• Serve as the primary marketing lead for third-party platform communications.
• Keep the Company current on the latest traditional and digital marketing trends and evaluate emerging technologies.
• Demonstrate the standards and principles of the Five Star Bank experience in every interaction with internal and external customers, associates, and stakeholders.
• Incorporate high-performance behaviors of teamwork, leading by example, and service in every facet of work.

Requirements

Required:

• Education: Bachelor’s Degree in Marketing, Communications, or related field or Associate Degree in Marketing, Communications, or related field.
• Prior Experience: 5+ years in Marketing experience (including digital marketing, working with content management systems, and website administration) or 10+ years of equivalent experience.

Preferred:

• Education: Bachelor’s Degree in Marketing, Communications, or related field.
• Prior Experience: 10+ years of Marketing experience, including digital marketing, working with content management systems, and website administration in a financial industries environment.

Skills

• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple priorities and meet deadlines.
• High attention to detail and ability to work on multiple campaigns simultaneously.
• Analytical ability to interpret data and present it clearly.
• Proficient in Microsoft Office and ability to learn new banking software applications.
• Working knowledge of Photoshop, InDesign, and other media editing software.
• Familiarity with web design, website administration, and search engine algorithms.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Working knowledge of marketing automation platforms such as Salesforce Marketing Cloud or Mailchimp.
• Ability to gain extensive knowledge of bank products and services.
• Ability to collaborate with all levels of staff and share ideas to achieve company-wide results.

Benefits

A competitive benefits package is offered.

Schedule

• Flexible work schedule with availability to respond to social media issues outside of regular business hours.

Physical Requirements

• Able to regularly sit or stand for prolonged periods.
• Extensive computer usage required.