Growth Marketing Manager

About the role

BravoTech is seeking a Growth Marketing Manager for a premier client in Plano, TX, responsible for building the demand generation engine from the ground up as the business relaunches around an AI-first approach to corporate travel, expense, events, and integrated payments.

Responsibilities

• Build and own the B2B demand generation funnel from awareness through qualified pipeline and revenue.
• Create AI-assisted/agentic lead sourcing workflows for prospecting, enrichment, qualification, and segmentation.
• Develop positioning and campaigns targeting CFOs, controllers, and travel managers.
• Personally create landing pages, email campaigns, case studies, sales enablement, and digital content.
• Support product marketing across travel, expense, corporate card, events, and payments.
• Partner closely with Sales and Product to turn customer feedback into campaigns and messaging.
• Establish lead qualification, funnel metrics, dashboards, and ROI measurement.
• Use AI tools to rapidly prototype landing pages, microsites, campaigns, and marketing assets.

Qualifications

• 3–7 years of B2B growth or demand generation marketing experience.
• Proven experience building a marketing program, channel, or growth initiative from the ground up.
• Hands-on experience generating and measuring leads against pipeline and revenue.
• Strong CRM and marketing automation experience with Salesforce, HubSpot, Attio, or similar platforms.
• Experience with lead scoring, sequencing, enrichment, segmentation, and data hygiene.
• Daily, practical use of AI in marketing workflows.
• Exposure to tools such as Claude, ChatGPT, Figma Make, Builder.io, v0, Lovable, Gamma, n8n, or similar AI/automation platforms.
• Comfortable designing agentic or multi-step automated workflows with appropriate human oversight.
• B2B SaaS, fintech, payments, expense management, or corporate travel experience is a plus.
• Strong analytical skills; SQL or scripting experience is a plus.

Ideal Candidate

A hands-on, AI-first growth marketer who can combine strategy, content, automation, experimentation, and analytics to build a scalable B2B growth engine.

This is a hybrid onsite role in Dallas, Texas, with a marketing degree preferred, and is a direct hire with benefits.