Growth Marketing Lead (Remote - Vertical AI B2B)

This is a high-impact growth leadership role focused on building a measurable and scalable revenue engine for a rapidly growing B2B AI business. You will own the full customer funnel, from acquisition and activation through conversion, pipeline generation, and revenue contribution. The role combines strategic leadership with hands-on execution across paid media, SEO/SEM, lifecycle marketing, ABM, experimentation, and performance analytics.

Responsibilities

• Own the full-funnel growth strategy across acquisition, activation, conversion, and revenue, covering paid media, SEO/SEM, lifecycle marketing, ABM, and other high-impact channels.
• Establish a structured growth operating model encompassing KPIs, reporting, experimentation frameworks, attribution, and performance review cadences.
• Design and run structured experiments across channels, offers, messaging, and customer journeys, scaling successful initiatives and discontinuing underperforming programs.
• Build and maintain growth measurement infrastructure in partnership with RevOps and Data, including funnel tracking, attribution, CAC/LTV, pipeline velocity, ROI, and revenue contribution.
• Maintain clear visibility into which marketing activities generate pipeline and revenue and use those insights to guide future investment decisions.
• Lead the existing growth marketing team by establishing clear ownership, priorities, performance standards, and development objectives.
• Coach team members toward strategic, commercially focused marketing capabilities while fostering a culture of accountability and experimentation.
• Identify capability gaps and determine when additional team members, processes, vendors, or agency resources are needed.
• Manage external agencies and vendors supporting paid marketing, lifecycle initiatives, and SEO/SEM.
• Develop and execute ABM programs with Sales and Product Marketing against priority accounts and establish measurable conversion goals.
• Partner closely with Sales, Product, Data, and RevOps to align growth initiatives with commercial priorities and revenue objectives.
• Serve as a strategic advisor to senior leadership by translating customer insights, market trends, experiments, and performance data into clear recommendations.
• Own performance reporting across ROI, CAC, lead quality, conversion, pipeline velocity, and revenue contribution.
• Maintain an ongoing optimization backlog focused on the highest-impact growth opportunities.
• Demonstrate a clear and measurable relationship between growth investment and business results.
• Represent the growth function at a limited number of strategically important industry events and conferences each year.
• Ensure consistent and effective brand messaging across growth channels and customer touchpoints.

Requirements

• 5-8+ years of experience in growth marketing, demand generation, or full-funnel marketing within fast-growing SaaS or technology companies.
• Demonstrated experience building or scaling a growth function, team, operating model, or comparable marketing organization.
• Strong understanding and ownership of funnel economics, including CAC, conversion rates, pipeline velocity, LTV, ROI, and revenue contribution.
• Proven experience designing and executing structured experiments using a test, learn, kill, and scale approach.
• Hands-on experience across paid acquisition, SEO/SEM, lifecycle marketing, and account-based marketing.
• Strong commercial judgment and ability to distinguish marketing activity and volume from initiatives that generate meaningful business impact.
• Experience managing, coaching, and developing marketing professionals while establishing high standards for performance and accountability.
• Excellent executive communication and storytelling skills, with the ability to turn complex data into concise and persuasive business narratives.
• Strong project management, prioritization, and cross-functional collaboration skills.
• Comfortable working with senior stakeholders and constructively challenging assumptions while maintaining alignment and momentum.
• Ability to operate effectively in ambiguous, fast-moving environments across Pacific and Southeast Asian time zones.
• Experience in vertical SaaS, hospitality technology, customer engagement platforms, or related markets is preferred.
• Willingness to travel occasionally for selected industry events and conferences.

Benefits

• Fully remote opportunity based in the United States, with collaboration across Pacific and Southeast Asian time zones.
• Mission-driven, fast-paced, and entrepreneurial working environment.
• Collaborative and relatively flat organizational culture.
• Comprehensive private health insurance.
• Opportunities for discretionary travel to offices around the world.
• Global travel medical coverage during qualifying international trips.
• Cross-cultural team bonding, collaboration, and networking opportunities.
• Opportunity to build and lead a growth marketing function with direct influence on pipeline and revenue.
• High level of ownership and visibility with senior leadership.
• Opportunity to work at the intersection of B2B SaaS, vertical AI, data, and customer engagement.