Growth & AI Marketing Lead

About Billd

Billd is a fast-growing fintech company disrupting a $1.5 trillion industry. We offer first-of-its-kind, industry-leading financial and technology products to empower commercial subcontractors. We believe in championing the underdog and provide a professionally rewarding environment where you can bring your best self. Our team is focused, relentless, and driven, but we never take ourselves too seriously and love having fun.

As a rapidly growing company, we offer opportunities for internal growth and career development. Our awards include:

• 4x Top Private Companies (Austin Business Journal)
• 4x Fastest Growing Companies (Austin Business Journal)
• 4x Top Technology Firm (Construction Executive Magazine)
• 2x Top Tech Employer in Austin (Austin Business Journal)
• 2x Best Places to Work (Forbes, BuiltIn)
• 1x Best CEO Nomination (Austin Business Journal)
• 1x Top 10 Startups in Austin (LinkedIn)

Our dog-friendly Austin, TX headquarters is downtown, featuring a fully stocked kitchen, onsite fitness room, and quarterly company-wide events. This role follows an in-office Monday–Thursday schedule, with Friday remote (if desired). There is added flexibility through our work-from-home allowance. This role is not eligible for fully remote work.

About The Role

We're looking for a Growth & AI Marketing Lead: a builder who uses AI to do what used to take a whole team. This is a new kind of marketing role where you’ll be part systems-thinker, part storyteller, entirely AI-native. Your job is to build and own the engine that produces Billd's marketing at scale. You'll design AI-powered workflows and automations that research, draft, design, and ship campaigns, sales enablement materials, and brand assets, then own the quality bar on everything that comes out of them.

This role is intentionally hands-on. In the early days, you'll ship work while building systems to automate it. You'll also shape our social presence, ghostwrite for leadership, and turn big ideas into compelling content, including video. You're persuasive, detail-oriented, and can rally people around an idea. You'll report to our VP of Marketing and collaborate closely with our Demand Generation and Marketing Operations Managers.

Responsibilities

• Build the engine (the core of the job):
  • Evaluate new AI tools and build workflows to keep Billd faster and leaner than larger teams.
  • Translate ambiguous business, product, and market needs into structured workflows, reusable prompts, and AI-enabled tools.
  • Design, build, and own AI-powered content and marketing systems that generate on-brand social, email, collateral, and creative.
  • Create a content repurposing machine: one asset (webinar, report, blog, or customer story) becomes social posts, graphics, email, and sales collateral, largely automatically.
• Own the outcomes:
  • Partner on email, landing pages, SEO, and the website in HubSpot and beyond.
  • Turn performance data into action using HubSpot, Google Analytics, and social insights.
  • Test relentlessly, kill what isn’t working, and support new business opportunities.
• Content and brand leadership:
  • Own Billd’s organic social presence (strategy, calendar, quality, and community).
  • Ghostwrite and produce thought leadership for our CEO and leadership team.
  • Hold the line on brand quality and creative judgment across all outputs.
  • Capture, produce, and edit video for social, campaigns, and events (AI-assisted).

Requirements

• AI-native with a proven track record of building with AI (automations, agents, workflows, reusable prompts, light scripting, or no-code orchestration).
• Hands-on with modern AI tools (Claude Code, Codex, Warp, GitHub, etc.) and quick to adopt new ones.
• A builder who ships: you’d rather architect a system that produces 50 assets than hand-make 5, but you’ll hand-make the first 5 to learn.
• Strong communicator with a keen eye for detail; you produce clean, on-brand, persuasive work across formats.
• Self-directed and outcome-obsessed; you don’t wait to be told what to do and understand marketing’s impact on CAC, LTV, and customer acquisition.
• Comfortable with ambiguity; you turn rough goals into shipped work without detailed specs.
• 4+ years in digital marketing, content, growth, or a hands-on marketing role, with a demonstrable body of AI-built marketing work.
• Experience with HubSpot (or comparable) and analytics tools like Google Analytics.

• Bonus: Financial services, construction, or adjacent industry experience; motion graphics or advanced design/AI-creative tooling; event production.