AI Solutions Lead, Marketing

About the role

We're transforming the grocery industry. At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team — there’s no one‑size‑fits‑all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in‑person events.

Responsibilities

• Building (60%) – Identify high‑impact workflows, systems, and processes across Marketing that are slow, manual, or duct‑taped together and rebuild them AI‑natively from the ground up. Own the full cycle: understand current state, design solution, build, ship, measure impact, establish before/after, and make the case to leadership. Early builds include recurring leadership and planning narratives, integrated campaign launch process, brief quality and standardization AI review layer, and building portable solutions others can adapt. Develop and maintain an intake framework to gather inputs, evaluate feasibility and impact, and prioritize what gets built next.
• Driving Adoption (20%) – Own change management for every build: create conditions for trust and consistent use, evangelize internally with wins and case studies, and generate energy around AI by showing teams what’s possible and making next steps easy.
• Orchestration & Thought Partnership (20%) – Lead the MarComms AI KR forum: convene AI KR owners across Marketing, create momentum, surface blockers, hold operating cadence. Act as a working partner to AI goal owners — unblock vendor delays, solve capability gaps, help people get unstuck.

Requirements

• 7+ years in marketing operations, marketing strategy, or a closely adjacent discipline — deep understanding of how marketing orgs work, where friction lives, and the cost of leaving it unfixed.
• Proven builder with a track record of impact — shipped AI‑powered workflows and processes that demonstrably changed how teams work; can name the problem, describe the solution, and quantify the result; applied AI beyond the scope of current role.
• Hands‑on daily experience with frontier AI tools such as Claude, GPT‑4o, or Gemini, including writing prompts that produce reliable, production‑quality output at scale.
• Experience building agentic systems where AI components interact with each other — multi‑agent design, orchestration layers, workflows that run without a human in the loop at every step.
• Adoption‑minded approach to building: design for adoption from day one and take accountability for whether what you built actually gets used.
• Strong communication skills — able to explain what you’re building, why it matters, and where it stands for audiences from individual contributors to CMO‑level leadership.
• Prioritization discipline — can evaluate a request and tell someone their problem isn’t a good AI candidate now, or that the cost of building outweighs the benefit; knows what not to build.

Qualifications

• A framework for evaluating AI vendors and tools quickly, including running comparison pilots and making principled decisions about what earns a place in the stack.

Benefits

• Eligible for a new hire equity grant and annual refresh grants.

Pay

Base pay ranges (dependent on permanent work location):

• CA, NY, CT, NJ: $157,000—$165,500 USD
• WA: $150,000—$158,500 USD
• OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI: $144,000—$152,000 USD
• All other states: $131,000—$138,000 USD

Schedule

Remote role with Flex First flexibility to work from home, an office, or a coffee shop; regular in‑person events to stay connected.