Growth Marketing Lead

About Us

Forus is building an AI-powered network that connects doctors, pharmacies, payers, and biopharma to accelerate new science to patients. Our platform automates the complexity between a doctor prescribing a medicine and a patient starting treatment, including insurance coverage, financial assistance, and supply chain navigation. We provide this support free to doctors and patients, helping them get life-changing medicine faster, cheaper, and easier. The resulting network enables biopharma companies to design better research, launch new drugs more effectively, and invest in harder-to-treat conditions.

About The Role

As Growth Marketing Lead at Forus, you will drive how we acquire and activate healthcare providers through scalable marketing channels. You will own acquisition strategy, budget allocation, and performance across paid search, paid social, search, lifecycle marketing, referral programs, and other growth channels. You will be responsible for building and operating a growth engine that helps us reach more providers, expand into new specialties, and accelerate network growth.

• Own acquisition strategy, budget allocation, and performance across paid search, paid social, search, lifecycle marketing, referral programs, and other growth channels
• Design and execute experiments across audiences, messaging, creative, landing pages, conversion funnels, and retention journeys to continuously improve growth performance
• Own our growth measurement infrastructure, including attribution, reporting, and the frameworks we use to evaluate marketing investments and channel performance
• Develop creative strategy across acquisition channels, partnering closely with design and content teams to improve engagement, conversion, and efficiency
• Identify and scale new acquisition channels, growth loops, and marketing programs that can become meaningful drivers of network growth
• Partner closely with product, engineering, provider growth, and GTM teams to improve activation, engagement, and long-term retention across the provider journey
• Leverage AI, automation, and new technologies to improve marketing effectiveness, accelerate experimentation, and create leverage across the growth function

Ideal Qualifications

• 4–10 years owning measurable growth outcomes through performance marketing, growth marketing, lifecycle marketing, product-led growth, or a similar function
• Strong commercial and analytical instincts: you understand attribution, CAC, conversion funnels, experimentation, and resource allocation
• Demonstrated ability to build new acquisition channels, systems, or growth programs from scratch
• Familiarity with healthcare, provider workflows, or other professional audiences is a plus
• Strong written and verbal communication that allows you to be an effective participant in both internal debates and external relationships
• Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
• High NPS with your former teammates