Growth Marketing Lead

Thatch is an all-in-one platform for offering employees personalized healthcare experiences. Employers decide what to spend, and their teams receive health benefits. The company was founded in 2021 and has 153 employees, including 15 in marketing.

About the Role

You will build and scale new acquisition channels, deciding where Thatch invests, what it tests, and how success is measured. You will work closely with Growth, Product Marketing, Design, Analytics, and Finance to turn promising channels into repeatable sources of pipeline.

Responsibilities

• Own growth strategy across paid social, CTV, OOH, radio, podcasts, and emerging channels.
• Build channel-testing plans with clear hypotheses, success metrics, and measurement approaches.
• Partner with Design and Product Marketing to create channel and audience-specific creative.
• Manage agency and vendor relationships across media buying and production.
• Measure pipeline, CAC, and revenue performance to guide investment decisions.
• Build attribution and incrementality frameworks where last-click measurement is insufficient.
• Partner with Analytics, Product Marketing, and Finance to prioritize growth opportunities.
• Scale successful programs while continuing to test new acquisition channels.

Qualifications

• Experience building and scaling paid acquisition programs across multiple channels.
• Experience owning strategy, budget, execution, and measurement.
• Strong paid social knowledge and familiarity with CTV, OOH, radio, podcasts, or other emerging channels.
• Experience designing experiments and measuring incrementality.
• Strong analytical skills and a record of using data to make investment decisions.
• Comfort working through ambiguity and building programs from scratch.
• Ability to collaborate effectively with Design, Product Marketing, Analytics, and leadership.
• Experience with high-growth B2B SaaS, launching new acquisition channels, or using AI to improve campaign performance stands out.

Pay

Base salary: $145,000–$193,000 USD