Growth Marketing Director, Defense & Security
About the role
Guidehouse is seeking a Growth Marketing Director for the Defense and Security (D&S) sector. This leader will oversee marketing programs aligned with sector growth goals and corporate objectives.
Responsibilities
- Develop and execute comprehensive marketing strategies for end-to-end demand generation programs
- Lead the development of D&S marketing programs aligned with sector growth goals and corporate objectives
- Collaborate with internal teams and external agency partners to co-develop and coordinate go-to-market programs
- Create and manage multi-channel campaigns to drive awareness and lead-gen activities
- Manage the D&S sector marketing budget according to corporate policies
- Measure, analyze, and report on campaign performance to leadership
- Oversee one or more direct reports including teambuilding, project management, and performance reporting
- Engage with D&S sub-market teams to complete program deliverables on budget and on time
Requirements
- Minimum Bachelor's degree in marketing or related field
- Twelve (12) + years of experience in marketing driving proven growth in previous roles
- Knowledge of consultancy marketing and D&S-related services provided by consulting firms to commercial clients and public sector agencies
- Strong business acumen with critical and analytical thinking skills
- Excellent written and verbal communications skills
- Able to articulate complex subject matter in a straightforward, concise, and easily digestible manner
- Ability to manage complex projects and build valued and respectful relationships at all levels, internally and externally
- Experience working with external agencies to effectively articulate the needs of the business, set KPIs, manage campaign and media budgets, and execute programs with outside vendors
- Demonstrated knowledge in digital marketing campaign automation platforms (i.e. Eloqua, Google analytics, Sitecore)
- Self-starter and ability to work autonomously in dynamic, fast-paced work environment within a high-growth organization disrupting the market
- Leadership and Guidehouse brand stewardship
Qualifications
- Professional Services and Consulting experience
- A passion for or experience in thought leadership strategy
- Global brand marketing and communications experience
- Public sector media experience
Benefits
The annual salary range for this position is $149,000.00-$248,000.00. Compensation decisions depend on a wide range of factors, including but not limited to skill sets, experience and training, security clearances, licensure and certifications, and other business and organizational needs.
Pay
The annual salary range for this position is $149,000.00-$248,000.00. Compensation decisions depend on a wide range of factors, including but not limited to skill sets, experience and training, security clearances, licensure and certifications, and other business and organizational needs.
Schedule
The schedule for this position is full-time.