Growth Marketer (Open to Relocation)

Summary

Thnks runs on gestures. The Growth Marketer drives demand and owns conversion metrics and channels, from paid accounts to organic traffic and the qualified signups that come from it. This is a founding growth hire role, with no team under you initially, but the team builds around what you prove.

Role

• Run the paid accounts yourself, including LinkedIn, Meta, Google, and retargeting.
  • Build the campaigns, write the first round of copy, set the budgets, and cut what isn't paying back.
• Own the recipient to sender loop, instrumenting the redemption page and gesture emails, baselining the conversion rate, and moving it every sprint.
  • Build the lifecycle yourself by writing onboarding sequences, triggered education, and win back flows directly in HubSpot.
• Do the SEO and organic work yourself through keyword research, page briefs, and on page fixes. Partner with the content lead on writing, but the organic acquisition number is yours.
  • Set up tracking, pull the data, write queries, build dashboards, and bring the six numbers to the Monday standup. Nothing launches without tracking in place first.
• Run real experiments where you design the test, ship it, call it, write down what you learned, and kill what loses.
  • Nothing launches without tracking in place first.

What You Own

• Acquisition: Top of funnel signup to first send.
• CAC and payback by channel.
• Organic traffic and the qualified signups that come from it.

What Success Looks Like

• By month 6: Paid is efficient and honest, the growth loop is instrumented and trending up, and nobody argues about the numbers because the dashboard settles it.
• By month 12: Acquisition costs less than it did when you started, more recipients are becoming senders, and the channels that work are funded while the ones that don't are gone.

What We're Looking For

• 7 or more years doing growth, performance, or lifecycle marketing yourself, ideally at a consumption, product led, or marketplace business.
• A real hands-on with paid platforms (LinkedIn, Meta, Google), a lifecycle or CRM stack (HubSpot or similar), and product and web analytics (GA4, Mixpanel, or Amplitude).
• Proven organic acquisition and SEO growth using tools like Ahrefs, SEMrush, and Search Console.
• A strict discipline to set up tracking before you launch and retire what isn't paying back.
• An AI native mindset where AI is a daily multiplier, using it to run more tests, build models faster, and write sharper briefs and emails at the same headcount.

Who This Is Not For

• If you want to manage a team and set strategy from a deck, this is not it.
• If you want a fully remote job, this is not it.
• If the last time you were in an ad account or a query editor was three years ago, this is not it.

Our Commitment to You

• Comprehensive Benefits: Medical, Vision, and Dental Insurance (80-100% employer-covered).
• Future Planning: 401(k) matching.
• Stipends: Monthly cell phone and internet stipend.
• Work Environment: In-office Monday through Thursday with Friday remote.
• Work-Life Balance: 20 PTO days, company-paid holidays, and maternity leave.
• Wellbeing: Company-paid life and long-term disability insurance.
• Team Spirit: Regular team-building and community engagement events.