Growth Manager, Social & Community
About the role
The role is part of the Honeydew Growth Team, led by Connor Kreutz. Based in New York City, the team is focused on redefining how Americans access dermatology care, tackling barriers in access and cost.
Opportunity
You will own our organic social strategy and calendar across TikTok, Instagram, and emerging channels, bringing concepts to life with real talent, running community end to end, planning events and activations, and reporting on what's working. You'll work closely with paid and creative teammates to ensure organic, community, and paid strategies reinforce each other.
Who we're looking for
- 4–6 years in growth, organic social, community, or lifecycle at a consumer or DTC brand, ideally with ownership of a channel end to end.
- Native organic social instincts — you know what performs on TikTok and Instagram, you can direct creators and on-camera talent, and you have a point of view on what makes people stop scrolling.
- Community-building experience — you've grown and run a community (Discord, referral, Reddit, or similar) and understand how to turn engagement into growth.
- Scrappy, entrepreneurial operator — you're excited to build from the ground up, wear a few hats, and move fast.
- Analytical — you ground decisions in data and can tie your work to growth outcomes.
Nice to have:
- Experience in healthcare, telehealth, or another regulated space.
- Basic video editing or creative literacy (helpful for moving quickly with organic content).
- Hands-on events or activation experience.
- Lifecycle/CRM experience — comfort owning email/SMS programs and thinking in funnels, cohorts, and retention.
Why Honeydew
- Equity in Honeydewflexible PTO
- great health, vision, and dental insurance
- 401k w/ company match
- One Medical, Kindbody, Talkspace, and HealthAdvocate membership
- A company MacBook & monthly internet stipend
Location: The team is hybrid in our NYC office, but we're open to exceptional candidates outside of the NYC area. If this doesn't seem right for you, but you know a good candidate, please forward this along!