Growth Manager

Paid Acquisition Strategy & Execution

• Develop and execute paid media strategies across Meta, Google, TikTok, and emerging acquisition platforms.
• Manage campaign structure, audience segmentation, bidding strategies, and creative testing.
• Optimize toward CAC and ROAS targets.
• Allocate channel budgets within approved spending parameters.
• Identify scaling opportunities and efficiency improvements.

Performance & KPI Management

• Track channel-level KPIs including CAC, ROAS, CTR, CVR, and revenue contribution.
• Monitor daily, weekly, and monthly performance pacing.
• Prepare and maintain performance reporting dashboards.
• Identify performance anomalies and implement corrective actions.
• Provide data-backed recommendations to marketing leadership.

Experimentation & Testing

• Develop and manage a paid-focused testing roadmap (creative, audience, offer).
• Cook with landing page A/B tests with the eCommerce team.
• Test promotional messaging effectiveness in acquisition campaigns.
• Evaluate incrementality in partnership with analytics support.
• Maintain documentation of testing hypotheses, results, and learnings.

Cross-Functional Collaboration

• Align landing experiences with eCommerce and UX partners.
• Coordinate promotional timing with Lifecycle & Retention teams.
• Partner with Marketing team to ensure paid messaging accuracy.
• Provide demand forecasting insights to marketing leadership.
• Cook with Integrated Communications on campaign alignment.

Budget Oversight

• Manage channel-level budget allocation within approved marketing guardrails.
• Recommend media mix shifts based on performance data.
• Monitor spend efficiency and pacing.
• Escalate strategic budget recommendations to leadership as appropriate.

Channel Expansion & Innovation

• Identify and test new acquisition channels or platforms.
• Evaluate emerging media formats (CTV, programmatic, influencer whitelisting).
• Stay current on privacy regulations and platform changes impacting acquisition.

Skills

• Advanced experience with Meta Ads, Google Ads, TikTok Ads, and other paid acquisition platforms.
• Strong analytical capability (GA4, platform analytics, attribution tools).
• Experience building structured testing roadmaps and experimentation frameworks.
• Understanding of attribution models and media mix impact.
• Familiarity with Shopify and eCommerce funnel mechanics preferred.
• Strong Excel and performance modeling capabilities.
• Ability to communicate performance insights clearly to leadership.

Minimum Requirements

• Must be 18 years of age or older.
• Must be legally authorized to work in the United States and have IDs needed to verify.
• English literate and proficient (reading, writing, speaking, comprehension).
• Successful completion of a criminal background check is required.

Preferred Education/Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field preferred.
• 4–7 years of experience in paid media or performance marketing roles.
• Experience in DTC or retail-driven brands preferred.
• Experience managing $1M+ annual paid media budgets preferred.