Growth Leader, Risk Services

Work with a Top 20 CPA and advisory firm that Accounts for Anything. Aprio has 40 U.S. office locations, as well as international office locations and more than 3,200 team members that speak 60+ languages across the globe. By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.

About the role

Aprio is a progressive, fast-growing firm looking for a Growth Leader, Risk Services to join their dynamic team. The Growth Leader, Risk Services is focused on driving growth of all of the services within Aprio’s Risk Attest and Advisory Services portfolio. These services include IT data security advisory services and certifications such as SOC, ISO, CMMC, PCI, HITRUST, as well as Compliance as a Service and compliance automation.

This role will be responsible for developing and executing strategies and campaigns to drive leads that convert into revenue across the RaaS portfolio to achieve annual revenue targets. This role will develop deep knowledge of all firm services and the outcomes we deliver for clients, with particular depth across the RaaS portfolio, and will build a working understanding of Aprio’s comprehensive service offering firmwide.

We are looking for a data-driven professional with competence in storytelling and go-to-market, who thinks outside the box. The ideal candidate will have experience in product marketing, GTM, and an understanding of the IT security landscape. This person will be responsible for identifying growth opportunities, optimizing partnerships, developing and executing marketing campaigns, and collaborating with cross-functional teams to drive growth. The role requires analytical skills, a can-do attitude to decision-making and problem solving, and the ability to work in a fast-paced, dynamic environment.

The ideal candidate will work closely with service leaders, product managers and business development to drive the execution of growth strategies with an ultimate focus of enhancing Securitybricks and Aprio’s awareness in the market, increasing pipeline, and driving revenue. This person will play a key role in developing project plans that effectively leverage a cross-functional support team of content developers, digital specialists and industry growth teams to maximize sales opportunities.

Responsibilities

• Develop strategies and drive execution of lead generation campaigns through the full funnel, including PPC advertising, events, partner marketing.
• Ensure pre- and post-event activities are in place and well executed to drive ROI from each event.
• Actively monitor sales pipeline, ensuring visibility into key metrics of the sales funnel and working to resolve any areas of friction.
• Assist with timely response to inbound sales inquiries, ensuring pipeline is tracked and kept updated in HubSpot.
• Manage the development of campaign assets such as articles, whitepapers, videos, and website lead capture tools.
• Drive revenue through partner marketing by developing co-branded sales tools and supporting lead generation campaigns such as events, speaking engagements and outbound campaigns.
• Drive awareness and leads via social and news media, developing and implementing social media posts and partnering with Aprio’s media relations team to develop compelling, newsworthy pitches to trade and news media targeting CISOs. This may include developing team members to pitch as speakers at industry events.
• Manage Compliance Automation Growth Leader to support software growth as part of overarching RaaS marketing strategy.

Measurement | Objectives & Key Results

• Lead volume and lead conversions from website, event marketing and partner marketing
• Pipeline and revenue growth of RaaS services
• Event metrics – contacts added, Leads converted to deals and deals closed
• Paid ad campaign lead conversions to deals
• Partner marketing revenue growth

Requirements

• 10+ years of marketing experience.
• Minimum of 3 years marketing B2B services to CISO and other senior IT decision makers.
• Knowledge of GRC/IT Assurance services.
• Proficiency with HubSpot or a comparable marketing automation and CRM platform.
• Demonstrated track record of generating pipeline and revenue through multi-channel campaigns.
• Strong analytical skills and comfort working with funnel metrics and reporting.
• Excellent cross-functional collaboration, project management, and communication skills.
• Bachelor’s degree in marketing or equivalent experience.

Pay

$156,500 - $195,000 a year

Benefits

• Medical, Dental, and Vision Insurance on the first day of employment
• Flexible Spending Account and Dependent Care Account
• 401k with Profit Sharing
• 9+ holidays and discretionary time off structure
• Parental Leave – coverage for both primary and secondary caregivers
• Tuition Assistance Program and CPA support program with cash incentive upon completion
• Discretionary incentive compensation based on firm, group and individual performance
• Incentive compensation related to origination of new client sales
• Top rated wellness program
• Flexible working environment including remote and hybrid options

Why Work For Aprio

• Working with an industry leader: Be part of a high-growth firm that is passionate for what’s next.
• An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience. We call it the Aprio Way. This shared mindset creates lasting relationships between team members and with clients.
• A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.
• Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.
• Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.
• Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.