Growth Lead - UGC & Micro-Influencer marketing

Role

Build and manage a pipeline of UGC creators and micro-influencers across TikTok, Instagram, and YouTube Shorts.

Responsibilities

• Sources creators who fit Educato’s audience, tone, and product.
• Runs outbound outreach to creators and manages follow-ups.
• Negotiates creator rates, packages, and usage rights.
• Writes briefs that help creators produce authentic, high-performing content.
• Clocks timelines, deliverables, approvals, and payments.
• Tracks creator performance across views, engagement, CPA, CAC, ROAS, conversion rate, and creative learnings.
• Works closely with our founders and creative team to identify winning angles, hooks, and formats.
• Buys a repeatable system for sourcing, briefing, testing, and scaling UGC.
• Helps identify creators who could become long-term brand ambassadors.

Requirements

• Experience working with UGC creators, influencers, ambassadors, or TikTok/Instagram creators.
• Strong understanding of short-form platforms, especially TikTok and Reels.
• Excellent communication and follow-up skills.
• Ability to write clear, simple creator briefs.
• Highly organized; comfortable managing many creators and deliverables at once.
• Comfortable with experimentation and fast iteration.
• Strong taste for authentic, native-feeling content.

Qualifications

• Experience in consumer apps, education, parenting, student, or Gen Z-focused products is a plus.
• Experience managing paid usage rights or whitelisting/Spark Ads is a plus.
• You spend a lot of time on TikTok/Reels and can explain why certain videos work.
• You’re comfortable sending a lot of outreach messages and getting creative with sourcing.
• You’re organized enough to manage dozens of creators at once.
• You know the difference between “polished brand ad” and “native creator content.”
• You’re excited to build a growth channel from zero to one.
• You’ve built a strong pipeline of qualified creators.
• You’ve recruited and managed the first batch of UGC creators.
• We’re receiving a steady flow of creator videos every week.
• We have clear learnings on which creator types, hooks, and formats perform best.
• We have a repeatable creator outreach and briefing process.

Skills

• Strong communication and interpersonal skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Experience with short-form video platforms.
• Understanding of influencer marketing and UGC.

Benefits

• Opportunity to work with a fast-growing startup.
• Challenging and rewarding work in a dynamic environment.
• Collaboration with experienced founders and a talented team.
• Competitive compensation range of $60K - $150K.
• Flexible remote work options.

Pay

• $60K - $150K

Schedule

• Remote