Growth Marketing Lead

About the role

CareMessage is seeking a Fractional Growth Marketing Lead for a contractor engagement of up to 25 hours per week at $100/hour. This consultant will help CareMessage assess, build, and optimize a multichannel growth engine across various channels.

Responsibilities

• Translate CareMessage’s ARR, pipeline, and market-development goals into a focused multichannel growth plan with clear targets, channel priorities, budget assumptions, and performance measures.

• Build a quarterly growth calendar that integrates campaigns, product priorities, partner activity, conferences, webinars, executive thought leadership, and market-specific motions.

• Identify, test, and scale the channels most likely to produce qualified demand across Core, emerging, and strategic markets.

• Develop and optimize programs across paid search, paid social, retargeting, organic search, SEO/AEO, email, webinars, partner marketing, conferences, content-led demand, and account-based marketing.

• Establish a disciplined experimentation process with clear hypotheses, audiences, budgets, success criteria, and decisions to scale, revise, or stop.

• Develop audience and segment strategies that reflect differences across FQHCs, free and charitable clinics, Tribal and Urban Indian Health, regional networks, payers, ACOs, and other priority markets.

• Develop our conferences and field events approach to ensure these events drive measurable demand channels, with clear pre-event targeting, onsite goals, lead capture, follow-up, attribution, and pipeline expectations.

• Own the strategy for CareMessage’s website journey, conversion paths, landing pages, forms, calls to action, and campaign destinations.

• Partner with Strategy, Product, and Sales to ensure website messaging reflects customer needs, product capabilities, proof of impact, and priority use cases.

• Improve the conversion of relevant traffic into qualified conversations, not simply overall traffic volume.

• Partner Ecosystem Growth

• Develop repeatable partner campaign models that may include webinars, research, sponsored programs, referrals, events, audience-sharing, and joint thought leadership.

• Measure partner-marketing contribution to reach, qualified demand, pipeline, revenue, and patient impact.

• Define and maintain the growth-marketing measurement framework, including channel performance, funnel conversion, lead quality, pipeline contribution, customer acquisition cost, and ROI.

• Partner with RevOps to improve HubSpot and CRM workflows, lead scoring, routing, campaign attribution, lifecycle stages, and reporting.

• Establish dashboards and operating cadences that enable Growth and executive leaders to inspect performance, make tradeoffs, and redirect investment quickly.

• Diagnose where funnel performance is breaking down and recommend changes across audience, message, channel, website, process, or Sales follow-up.

• Use AI and automation to increase research speed, audience development, campaign variation, content repurposing, website testing, workflow execution, reporting, and performance analysis.

• Create clear briefs for content, design, agencies, contractors, and internal contributors; this role owns strategy and outcomes but is not expected to personally produce every asset.

• Present performance, insights, risks, and tradeoffs in concise, executive-ready formats.

Qualifications

You are a senior B2B growth marketer who has built or materially improved a multichannel demand-generation engine in healthcare SaaS, digital health, health technology, or another complex B2B environment.

You know how to determine where growth should come from, translate revenue targets into channel plans, run disciplined experiments, and move budget toward what works.

You are fluent across paid media, website journeys, SEO and emerging search, email and lifecycle marketing, webinars and events, partner campaigns, and account-based motions.

You are both strategic and hands-on. You can build the growth roadmap, brief a landing page, inspect HubSpot workflows, evaluate paid-media performance, improve website conversion, and present pipeline and ROI results to executive leadership.

You understand that CareMessage’s growth strategy must connect commercial outcomes to mission outcomes. The goal is not simply to generate more traffic or leads; it is to help more safety-net organizations improve access to care, close care gaps, strengthen clinical outcomes, and advance health equity.