Growth Lead

The role

Picnic has central teams that handle restaurant partnerships and account management at scale. The City Growth Lead exists to bridge those central teams and the street reality of your city — and to own growth.

This is not a pure sales role, but growth is the job. You will close new accounts when warm leads come your way (with SDR support on prospecting), prospect your own leads when SDR support is limited, drive expansion within existing customers, visit locations to increase order volume, and run local marketing events that put Picnic on the map. You are expected to bring in new logos and grow the ones we already have — whichever path creates more Picnic growth in your city on any given week.

You are the field intelligence layer that makes our central teams smarter. You know which buildings are worth targeting, what the pickup experience actually feels like at noon in a 40-story tower, and what cuisines will or will not work given the office types in your market. You are the reason we make better decisions from HQ.

New Business and Close Wins

• Map and prioritize office opportunities across your city, tracking building types, employee count, density, and decision maker access
• Own deals from first meeting through close and beyond: discovery, pitch, proposal, signature, and beyond to onboarding, ensuring a great first picnic lunch
• Work with SDRs on territory prioritization and help shape outreach targeting based on your on-the-ground knowledge of the market
• Run a consultative sales process: understand what each company needs and show them how Picnic fits

Account Expansion (in Partnership with the National Accounts Team)

• Visit existing Picnic locations to understand the on-the-ground experience: what is working, what is not, and what would make employees order more
• Identify and drive expansion within existing accounts: additional offices, more dining slots, higher participation from employees who have not ordered
• Partner with the National Accounts team to share field observations and flag accounts with growth potential or churn risk

Restaurant Selection Intelligence

• Partner with the central restaurant team on cuisine selection for your market, taking into account that most Picnic locations are inside large office facilities or towers with specific logistical and operational constraints
• Bring back local demand signals from the field: which cuisines are underrepresented, what employees in your city actually want, and what works operationally given the building types you are seeing

Local Marketing and Community

• Plan and run grassroots marketing: flyering, pop-ups, office samplings, POC happy hours, and admin appreciation events
• Build a robust Picnic community across social, industry channels, and in-person activations
• Capture competitor moves, building trends, and employee behavior insights and bring them back to the central team

What you’ll do

See above.

Who we are

At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals, without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.

Who You Are

See above.

Why join us

See above.

What else you need to know

See above.