Growth Lead

About the role

Moonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface. Since our launch in July 2024, we’ve attracted 2M+ users. Our mission: Make moonshots possible for everyone. Our vision: Make a world where life-changing financial outcomes are within everyone's reach. Everyone on our team is both a decision-maker and an implementer—united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You’ll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance.

Responsibilities

• Own growth strategy end-to-end: set the roadmap for user acquisition and engagement, and own the numbers behind it
• Run paid acquisition across Meta, Google Ads, TikTok Ads, X Ads, and other platforms as they become relevant
• Drive organic and creator-led growth through UGC and clipping strategies, sourcing, briefing, and scaling content that performs
• Generate and test ideas constantly; you're not waiting for a brief, you're bringing the brief
• Build and lead the team as we scale: hire, onboard, and manage the growth marketers and specialists you need
• Report on and iterate against performance: kill what doesn't work, scale what does, fast

Requirements

A few years of experience scaling a consumer product, as a growth hacker/marketer inside a consumer app (social, fintech, gaming), or at an agency running growth for products like these.

Skills

• Hands-on channel experience with UGC, clipping/content strategies, and paid social/search
• Scrappy, high-energy operator mindset; you're hungry, hands-on, and thrive building the playbook as you go, not running someone else's
• Comfort with ambiguity and pace; you don't need a fully mapped org or process to start moving
• Nice to have: Crypto experience, as a retail trader or through work at a crypto company
• Nice to have: Understanding of trader psychology, incentives, and habit loops

Benefits

• Competitive salary
• Early Equity opportunities
• 5% 401(k) Match
• Health benefits (75% premium coverage) + $150,000 in life insurance coverage
• $1,000 one‑time office set up stipend
• Flexible PTO

Schedule

This role is full‑time, preferably located in NYC. Open to remote for the right candidate.