Growth Lead
Genius AI is building technology to help local businesses run themselves. Its products—from GlossGenius to Reception—work 24/7 on admin tasks like booking, marketing, client management, finances, staff, and inventory. To date, Genius AI has saved businesses 106M admin hours, earned them $2.0B in additional revenue, and facilitated over 624M client touch points.
About the role
Genius AI is building its growth motion, and autonomous account-based marketing is at the center. As Growth Lead, you’ll own both the strategy that turns target accounts into customers and the team that builds the autonomous engine behind it. You’ll set the direction, grow the existing team, and make key decisions on account selection, messaging, channel mix, and more. We’re looking for someone who has built AI-powered GTM workflows and can design systems that scale personalization, surface intent signals, and tighten the feedback loop between campaign performance and strategy.
You will report directly to the Chief Business Officer. This role is based in our NYC headquarters and operates in-person 3–4 days per week, with required attendance on Tuesdays and Thursdays.
Responsibilities
- Own the autonomous outbound engine across segments, including account selection and segmentation, messaging, channel mix, Sales handoff, and success metrics
- Lead, coach, and grow the existing team, including hiring decisions and setting operational standards as the function scales
- Own the budget and channel investment decisions for the motion, and defend tradeoffs with data
- Design and deploy AI-powered campaign workflows that scale personalization across the target account list using relevant data and signals
- Execute integrated multi-channel campaigns across outbound email, direct mail, and digital, tailored to key personas and funnel stage
- Run structured A/B tests, build a learning agenda, and translate results into strategic decisions
- Partner with Sales, RevOps, and Product Marketing leadership to align on account targeting, campaign strategy, and pipeline metrics
Requirements
- 5+ years of B2B demand gen or growth experience at a high-growth technology company, with a track record of setting strategy for a growth motion
- At least 2 years managing and developing a team, with examples of growing people’s skills and output
- Track record of owning budget or investment decisions for a growth function and navigating tradeoffs
- Proven experience building AI-powered GTM workflows from scratch using tools like Clay or similar platforms to automate prospecting, personalize outreach at volume, or surface intent signals
- Comfortable building without a defined playbook, with a track record of standing up net-new motions and creating structure from ambiguity
- Deep fluency in segmentation, intent signal interpretation, and account prioritization, with a strong instinct for finding the right accounts at the right moment
- Proven track record of tight alignment with Sales and RevOps at the leadership level, treating pipeline as a shared metric
Benefits
- Competitive health & dental insurance options, effective on your first day
- Flexible PTO
- In-office lunch twice per week for NYC and SF employees, plus late-night dinner stipends
- Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
- Annual stipend for professional development and continued learning
- High performers at 5 years receive a $5,000 bonus to use for personal recharge
- 401k benefit: eligible to contribute starting day 1
- Dependent Care FSA
- Paid parental leave
- Fertility and adoption benefits via Carrot and Kindbody
Pay
The base salary for this role is $165,000–$190,000 + equity + benefits. The compensation package is dependent on skills, experience, location, and education. The range may be modified in the future. This role is also eligible to participate in Genius AI’s equity plan.
Schedule
In-person in NYC headquarters 3–4 days per week, with required attendance on Tuesdays and Thursdays.