Growth/Creator Community Manager (TikTok / Discord)

Reports to: Director of Marketplace (TikTok Lead). Direct report: Creator Community Consultant.

About the role

Our TikTok creator community lives in Discord and is a core driver of TikTok Shop GMV. The Creator Coach + Creative Strategist handles the creative side — trends, angles, coaching. You own the business, management and strategy. That means you own the structure, the economics, the growth, and the results of the community: how creators are recruited, how they're tiered, what products/offers they promote, what they're paid, what makes them stay, what contests do we run and what the whole program returns against what it costs. You're the operator who turns a Discord server full of creators into a predictable, scalable revenue channel- plus a creative engine to feed paid channels. This is a strategy and operations role with a community wrapper around it — not a moderation job. If your instinct when you look at a creator program is to ask "what's the retention curve by cohort or what metric in the TikTok funnel is our constraint to unlock rapid growth," this is your role.

Responsibilities

• Own the program Own the creator community end to end: structure, tiering, incentives, calendar, and outcomes
• Design and evolve the tier system — what qualifies a creator for each tier, what they get, and what's expected in return. Make the ladder something creators actually want to climb
• Build/manage/implement the incentive and commission architecture: commission rates, bonuses, contests, gifting and sample seeding, exclusivity where it makes sense. Model the economics before you launch anything
• Help build and manage the training program designed to take L1 creators to L3/L4
• Track cohorts of creators that enter and how they progress in terms of levels, GMV, etc
• Own the creator recruiting funnel: sourcing, application, vetting, onboarding. Keep a healthy top of funnel and a clear bar for who gets in
• Own creator retention. Churn is the quiet killer of every creator program — you'll know your cohort curves and be actively working against them; optimizing for videos per creator per period, etc
• Own weekly full-funnel reporting to identify where our constraints are: creators, volume, impressions, videos per creator, CVR%, GPM, etc