Content Operations & Creator Growth Manager - TikTok LIVE

Responsibilities

• Own Vertical Strategy & Operations Own the growth strategy and operational performance of assigned content verticals by identifying ecosystem opportunities, optimizing content supply, and driving sustainable business growth.
• Develop Content & Growth Strategies Design and execute scalable content strategies based on creator lifecycle, content performance, user behaviors, and market dynamics to improve ecosystem quality and platform engagement.
• Leverage Data to Drive Business Decisions Analyze business performance across creators, content, and user metrics to identify growth opportunities, evaluate operational effectiveness, and translate insights into actionable strategies.
• Lead Strategic Programs Develop and execute strategic initiatives, campaigns, and operational frameworks that improve creator growth, content quality, monetization, and long-term ecosystem health.
• Build Vertical Expertise Become the subject matter expert for assigned content verticals by staying close to industry trends, creator behaviors, and competitive landscapes, and applying insights to operational strategy.
• Drive Cross-functional Execution Partner closely with Product, Data Science, Engineering, Marketing, Policy, and regional teams to influence product improvements, operational priorities, and business outcomes.
• Measure Business Impact Define success metrics, monitor business performance, and continuously optimize strategies through experimentation and data-driven decision making.

Qualifications

• Bachelor's degree with proven years of experience in Content Strategy, Vertical Operations, Growth Strategy, Creator Operations, or Content Monetization.
• Experience owning or supporting content verticals, creator ecosystems, or category operations, with a strong understanding of content supply, creator growth, and ecosystem development.
• Strong analytical skills with the ability to leverage quantitative and qualitative insights to identify business opportunities and influence strategic decisions.
• Demonstrated business acumen with experience balancing content quality, user engagement, creator growth, and business performance.
• Excellent stakeholder management and project management skills, with experience leading cross-functional initiatives in fast-paced environments.
• Experience in livestreaming, creator economy, digital media, entertainment, or social platforms, with a strong understanding of content ecosystems and creator trends.
• Experience developing vertical strategies, content strategies, or growth initiatives backed by data analysis and measurable business impact.
• Strong understanding of content recommendation, user engagement, monetization, and ecosystem health metrics.
• Experience translating successful creator or content cases into scalable operational frameworks and best practices.
• Passion for TikTok Live, digital content, and the evolving creator economy.

About TikTok

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