Product Strategy & Operations Manager (Content Growth) - TikTok

About the Team

The PGC (Professionally Generated Content) team at TikTok is dedicated to driving the growth and evolution of a professional, high-quality content ecosystem. We focus on key verticals such as TV & Film, Sports, and Informative Content, empowering publishers, rights holders, media organizations, and individual creators to produce outstanding content, engage audiences effectively, and achieve sustainable business success. In addition to ecosystem development, we invest in product infrastructure and distribution strategies to deliver a seamless, secure, and high-performing user experience across diverse global markets. Our work spans user consumption, content supply operations, business strategy, traffic distribution, and overall ecosystem health — all aimed at enhancing efficiency and the end-to-end TikTok content experience.

Responsibilities

• Responsible for high-quality informative content creators' growth strategy in the US market, to bring more creativity and value to TikTok.
• Identify and capitalize on emerging opportunities through analysis of content trends, landscape, and ecosystem dynamics in the informative content space.
• Partner deeply with publishers, media partners, and educational creators to understand their needs and work with Product Management to translate insights into product requirements.
• Collaborate with Regional Partnerships, Content Operations, Product Management, and Data Science teams to implement strategies that improve product efficiency and user experience for timely, fact-based content.
• Act as strategic bridge between Product Management and various business teams, converting complex requirements into clear proposals for product investments to cultivate the informative content ecosystem.

Qualifications

Minimum Qualifications

• Bachelor's degree or higher, at least 3 years of experience in management consulting, investment banking, private equity, or corporate strategy at high-growth technology companies.
• Proficiency in English as the primary working language, with excellent understanding, communication and persuasion, organizational coordination, and execution skills.
• Results-driven with proven ability to work independently and drive initiatives with minimal supervision.
• Strong logical thinking and analytical skills, capable of understanding complex business scenarios and demands, defining problems, and breaking down solutions. Proficiency in quantitative modeling and business case development.

Preferred Qualifications

• Proficiency in SQL is a plus.
• Experience in two-sided marketplaces, platform businesses, or product strategy roles.
• Familiarity with creator economics, digital publishing models, or content partnership structures, particularly in the context of the Informative content media landscape.
• MBA or advanced degree preferred.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect — and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy — a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Pay

The base salary range for this position is $121,600 - $272,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work; this role may be eligible for additional discretionary bonuses/incentives and restricted stock units.

Benefits

• Day one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave.
• Short-term and long-term disability coverage.
• Life insurance.
• Wellbeing benefits.
• 10 paid holidays per year.
• 10 paid sick days per year.
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).