Growth and Engagement Lead

About the role

The Growth and Engagement Lead at Digital Turbine is a high-impact, strategic thinker responsible for driving sustainable audience growth and engagement across the company’s current and future content surfaces. This role bridges the gap between content strategy, product engineering, and monetization to build a durable competitive advantage and a moat against the volatility of the paid acquisition market.

Responsibilities

• Execute strategies to distribute content across app surfaces, feeds, and notifications

• Partner with Product to deploy personalization engines and run A/B tests to increase session frequency and time spent

• Help design and implement the growth strategy for new and rebuilt app experiences

• Translate audience insights, personalization opportunities, and experimentation learnings into product requirements, launch plans, and engagement tactics

• Collaborate with Marketing to design CRM tactics—including push notifications and segmentation—to nurture users, boost re-engagement, and increase long-term retention

• Maximize the yield of content inventory by optimizing advertiser-sponsored content and testing headlines and formats

• Provide critical performance data to Ad Sales to demonstrate ROI

• Define growth metrics, build performance dashboards, and champion a conversion rate optimization (CRO) mindset to identify opportunities within user funnels

• Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth

Requirements

• 6+ years of proven track record in a modern, content-driven growth mandate, likely coming from a digital publisher, content platform, or the AdTech sector

• A rare combination of content intuition ("the what") and technical growth and engagement tactics ("the how")

• Ability to design algorithmic feed strategies and treat content as a product through rigorous testing

• Ability to negotiate for resources and drive alignment across complex, cross-functional initiatives

• Experience helping architect new or rebuilt app experiences, connecting audience insight, content strategy, personalization, and growth tactics into a product experience users want to return to

Qualifications

Skills

• Strong analytical and problem-solving skills

• Excellent communication and collaboration skills

• Experience with data analysis and reporting tools

• Understanding of mobile app development and user behavior

• Knowledge of digital marketing and advertising platforms

Benefits

Competitive salary range: $124,000 - $186,000 based on experience, skills, and qualifications

Comprehensive benefits package, including stock options, unlimited PTO, and performance-based bonuses

Pay

$124,000 - $186,000 annually

Schedule

Hybrid work environment

Application Instructions

Please note that Digital Turbine is a hybrid work environment. Only candidates local to the posting location will be considered. To apply, please visit our careers page and submit your resume and cover letter detailing your relevant experience and qualifications.