Group Strategy Director

About the role

The Group Strategy Director is a leadership role within The Kitchen -Kraft Heinz’s integrated creative function- uniquely embedded into the Kraft Heinz business, responsible for driving strategic excellence across a designated business unit comprising 4-8 consumer-facing brands. This individual will serve as a strategic consult for their business unit, connecting brand objectives to actionable insights and creative direction for The Kitchen.

Responsibilities

• Lead the strategic planning process for your assigned brands in The Kitchen, identifying opportunities for growth, innovation, and market differentiation.

• Learn these brands, inside and out. Provide thought leadership to help elevate brand positioning, messaging, and consumer engagement strategies.

• Help develop and maintain the long-term creative strategic vision for the business unit, ensuring alignment with overarching company objectives.

• Cross-Functional Collaboration

  • Act as the primary strategic partner for Brand Communication and General Manager counterparts, ensuring alignment across creative, as well as owned, earned, and paid media channels.

  • Embed into the business’ standing meetings and routines to ensure 360 understanding of the business.

  • Collaborate closely with creative, insights, and analytics teams to translate data into actionable strategies.

  • Serve as the voice of creative strategy in senior-level business unit meetings, representing The Kitchen with professionalism and expertise.

• Team Management

  • Manage and mentor a team of Pod Strategists and Social Managers within The Kitchen, contributing to a culture of collaboration, creativity and high performance.

  • Ensure integration and understanding of strategic insights into creative briefs and campaign planning across Kitchen work.

  • Drive accountability by setting clear goals, performance metrics, and professional development plans for Kitchen team members.

• Consumer Insights & Market Trends

  • Stay ahead of market trends, cultural shifts, and consumer behavior to proactively inform brand strategies.

  • Partner with Consumer Insights specialists to leverage research and analytics in building data-driven strategies.

  • Identify and capitalize on emerging opportunities for the business unit’s portfolio of brands.

• Operational Excellence

  • Ensure all Kitchen strategic deliverables are completed on time, within scope, and of the highest quality.

  • Proactively address challenges, bottlenecks, and resource needs across the business unit.

  • Contribute to the broader strategic vision of The Kitchen as part of its leadership team.

Requirements

• Education & Experience

  • 10+ years of experience in brand strategy, creative strategy, or marketing roles, preferably within a Fortune 500 CPG company or top-tier creative agency
  • Proven track record of leading strategy for multiple brands or a portfolio of products, demonstrating success in driving business growth and brand differentiation
  • Experience in leveraging data-driven insights, market trends, and consumer behavior to inform long-term brand strategies
  • Demonstrated expertise in building and implementing integrated strategies across owned, earned, and paid media channels

Benefits

• New Hire Base Salary Range: $150,000 - $170,000

• Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

• Benefits:

  • Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.

  • Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

  • Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

  • Benefits You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

    • Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

    • Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

    • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

    • Financial – 401k, Life, Accidental Death & Dismemberment, Disability