Strategy Director

About the role

The Director of Strategy at Monks will shape and execute Google Ads advertising growth initiatives. This role requires a blend of strategic foresight and robust program management skills.

Responsibilities

• Support Product Marketing Managers in the strategic planning and end-to-end execution of marketing campaigns, focusing on driving product adoptions and program revenue.
• Shape experiment designs and workflows in collaboration with Product Marketing Managers, analytics, and product POCs, ensuring tests are robust and insights are actionable.
• Drive global scalability initiatives for campaigns, identifying workflow efficiencies and optimizing documentation for broader impact.
• Contribute to the development of key campaigns and identify opportunities to tailor messaging and integrate thought leadership for incremental revenue.
• Apply strategic optimizations including the application of Generative AI (GenAI) images to enhance campaign effectiveness.
• Champion efforts to increase marketing contactability rates by monitoring quarterly opt-in email campaigns, monitoring performance, and exploring additional opt-in levers.
• Support the strategic direction and execution of marketing campaigns, leveraging seasonal events to drive share of wallet through personalized messaging.
• Manage the full campaign lifecycle, from initial creative development and legal approvals through to launch, ensuring consistency, correct personalization, and accurate test/control assignments.
• Oversee project lifecycle activities, including creating milestone planners, developing RACI matrices, managing approval processes, and performing proactive risk management.
• Prepare executive program communications detailing launch information, initial adoption, and engagement rates, providing clear updates to stakeholders.
• Proactively facilitate cross-functional collaboration with Product Marketing Managers, Product Managers, Data teams, Engineering, Production, Data Scientists, MTO, and other product leads to ensure unified campaign efforts.
• Partner closely with legal and local counsel to ensure campaign compliance and meet localization requirements across various countries and regions.

Requirements

• 10+ years of experience
• Strong strategic thinking and analytical skills, excellent communication and presentation skills, proven ability to work effectively across cross-functional teams, experience with project management methods
• Demonstrated ability to translate complex strategic objectives into actionable program plans and measurable outcomes
• Prominent track record of driving cross-functional alignment and influencing stakeholders at various levels to achieve common goals
• Experience in leveraging data and insights to inform strategic decisions and optimize campaign performance
• Adept at anticipating challenges, mitigating risks, and proactively developing solutions in a fast-paced environment

Qualifications

• Strong strategic thinking and analytical skills
• Excellent communication and presentation skills
• Proven ability to work effectively across cross-functional teams
• Experience with project management methods
• Demonstrated ability to translate complex strategic objectives into actionable program plans and measurable outcomes
• Prominent track record of driving cross-functional alignment and influencing stakeholders at various levels to achieve common goals
• Experience in leveraging data and insights to inform strategic decisions and optimize campaign performance
• Adept at anticipating challenges, mitigating risks, and proactively developing solutions in a fast-paced environment

Skills

• Strategic thinking and analytical skills
• Excellent communication and presentation skills
• Project management methods
• Data and insights
• Anticipating challenges and mitigating risks

Benefits

• Excellent, full coverage medical, dental, and vision insurance
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.
• Authentic commitment to DEI efforts and sustainable growth.

Pay

$130,000—$150,000 USD

Schedule

This role is subject to Monks' Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company's then-current RTO policy, which is subject to change from time to time.

About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact. Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner. We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.