Group Product Director, Professional Promotion Marketing, Lung Cancer

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

About the role

This position is a critical part of the U.S. Lung marketing team. The Group Product Director (GPD), Professional Promotion Marketing, will lead a team accountable for the development and execution of the U.S. professional marketing strategies for RYBREVANT Faspro™ and LAZCLUZE®. This role functions as a leader on the Lung marketing team and reports directly to the Director of Marketing. The GPD will oversee direct reports and collaborate with multiple functions including Sales, Business Analytics, Sales Training, Portfolio Strategy & Execution Marketing, Finance, Medical Affairs, Real World Value & Evidence, Strategic Customer Group, Corporate Communications, and outside vendors to execute key commercial activities.

Responsibilities

• Lead development of short- and long-term professional marketing strategies and tactics for RYBREVANT Faspro™ and LAZCLUZE® therapy, establishing it as 1L treatment in EGFR positive mNSCLC, Exon 19 deletion and L858R substitution.
• Set clear strategy to optimize execution and deliver enhanced, simple, and competitive messaging to drive faster 1L adoption of the regime.
• Lead, partner, and share insights with business partners to ensure strong collaboration and ideation for developing and executing assets based on key insights.
• Manage professional agency of record and other specialty agencies to implement HCP tactics and training.
• Lead a competitive media and digital strategy and asset creation for HCP audience, including setting a new standard in evolving Marketing ways of working, aligned with AI-driven capabilities.
• Manage budget, including all aspects of agency and media spend.
• Partner with market research, competitive intelligence, and analytics to deepen key insights for the brand, market, and current/future indications.
• Partner with cross-functional teams including Global, U.S. Medical Affairs, Commercial Excellence, Sales Leadership, Finance, Oncology Franchise marketing, and agency partners to develop professional marketing plans and tactics for the U.S. business.
• Coordinate promotional activities with sales leadership and deliver strategic content for field meetings.
• Partner with Sales Training on product training requirements and execution to the field.
• Support franchise team cross-functional initiatives, including agile marketing.
• Partner with legal, medical, regulatory, and HCC to support team in approval of marketing materials.
• Oversee tactical execution of direct reports; provide coaching, development, and day-to-day management of direct reports.
• Develop, retain, and motivate direct reports.

Requirements

• A minimum of a BA/BS required; MBA preferred.
• Minimum 8 years of business experience (e.g., Sales, Marketing, Management, etc.), with at least 3 years of demonstrated marketing experience and proven performance.
• Demonstrated in-line marketing experience and success.
• Prostate/Oncology experience preferred.
• Demonstrated people management experience.
• Sales and/or Sales leadership experience preferred.
• Excellent leadership skills with the ability to work effectively in a matrix and unstructured environment.
• Ability to think strategically and challenge the status quo.
• Strong verbal, written, and executive communication skills, along with demonstrated presentation skills.
• Experience building team AI literacy and confidence, reinforcing trusted and responsible AI use, is preferred.
• Commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time is preferred.

Schedule

This role is based in Horsham, PA and requires up to 25% travel (predominantly US with limited OUS travel).

Skills

• Required Skills: Leadership, Strategic Thinking, Communication, People Management, Budget Management, Cross-functional Collaboration, Marketing Strategy, Tactical Planning.
• Preferred Skills: Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Business Savvy, Content Management, Customer Intelligence, Data Analysis, Design Mindset, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Innovation, Interpersonal Influence, Operational Excellence, Sales Promotions, Standard Operating Procedure (SOP), Succession Planning.