Director, US Oncology Lung Cancer Marketing

About the role

The Director, US Oncology HCP Lung Cancer Marketing, is a member of the Oncology Business Unit with accountability for developing commercial HCP promotion strategy and tactical plans for Non-Small Cell Lung Cancer (NSCLC) within the US. This position also involves collaborating with the International team for global commercialization and promotion. Reporting directly to the Senior Director, US HCP Lung Cancer Marketing, the Director works collaboratively across the Franchise Team, International teams, internal cross-functional colleagues, and external agency partners to ensure alignment and optimal integration and execution of personal and non-personal initiatives.

Responsibilities

• Lead HCP marketing for the NSCLC indications in the US, including defining US market opportunities, analyzing the competitive landscape, identifying key site of care and key account segmentation and needs, developing customer-focused and differentiated product and indication positioning, and customizing messages to key target audiences.
• Work in close collaboration with Clinical, Medical Affairs, and Field Medical to ensure alignment with Medical Education strategic plans.
• Engage with physician experts and attend key congresses to support Scientific Marketing team efforts and assess important disease and treatment data.
• Closely work with the Insights and Data Analytics team to design and implement promotional strategies, while tracking brand performance, share of voice, market dynamics, and competitive actions & response. Provide business assumptions input to forecasting.
• Oversee and collaborate with Digital/Media Strategy team for optimization and implementation of the multi-channel marketing mix, including omni-channel digital & media strategy and implementation, and creation and deployment of educational resources towards brand objectives and developing indicators/metrics for high-impact engagements with HCP key target audiences.
• Develop and coordinate NSCLC HCP Marketing inputs and key sections of brand plan, identify and prioritize business opportunities.
• Responsible for the development of the Field Plan of Action and training plan, national/regional sales meeting execution, and Field communications in collaboration with internal and external partners/collaborators.
• Maintain strong collaborative relationships with cross-functional areas and internal strategic partners (i.e., Field Sales, Training, Promotional Review Committee, Medical Affairs, Regulatory, Clinical, Legal, Compliance, Market Access etc.).
• Ensure that the marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with corporate guidance and all regulatory, legal, ethical guidelines.
• Manage and develop a direct report to ensure their continued development and growth.
• Works cross-functionally to create, manage, and track budget to ensure operating within the approved budget and phasing.

Requirements

Requires a Bachelor's degree; 12+ years of pharmaceutical marketing focused on Oncology. Must have experience leading and developing long-range brand plans, budgets, and forecasts for commercial teams in the pharmaceutical/biotech industry. This role requires travel 30% of the time and being in the office in Sleepy Hollow, NY 4 days a week.