Director, HCP Marketing Oncology - Lung

GSK · Philadelphia, PA · Yesterday

Full-time

Position Summary

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Key Responsibilities

Lead HCP Strategy and APP Strategy owning the integrated US HCP Marketing Strategy and Tactical Plan, including customer journey, positioning, value proposition, message strategy and key initiative required to drive education, trial, adoption, and sustained use across oncologists, nurse practitioners, physician assistants and other key treatment decision makers.
Develop and Execute an integrated HCP customer experience, leveraging segmentation, targeting, customer insights and data to deliver relevant and differentiated engagement across personal, digital, omnichannel, peer-to-peer, and other channels.
Lead HCP Asset Strategy and Execution, including development of core promotional campaigns, field-facing resources and other HCP marketing initiatives, while managing agency partners and ensuring high-quality, compliant execution aligned with brand strategy and business objectives.
Drive Cross-Functional Leadership and insight generation, partnering across Sales, Medical, Market Access, Insights & Analytics, Global Marketing and other functions to translate customer, field, competitive and market insights into actionable strategies and ensure an integrated external customer experience.
Drive performance and build organizational capacity, establishing measures of success and optimizing HCP marketing based on performance and evolving insights while fostering a culture of accountability, collaboration, innovation and development across the team and broader cross-functional organization.

Basic Qualifications

Bachelor’s degree in business, marketing, life sciences, or related field
4+ years in pharmaceutical marketing, with a minimum of 2+ years of oncology marketing experience
Demonstrated in-line (brand) marketing experience
Experience developing and executing commercial strategy
Experience working with and managing external agencies, vendors and consultants in support of marketing plans and field team needs
Demonstrated ability to lead cross-functional teams and work effectively across a matrix environment and influence with/without formal authority
Experience leading cross-functional teams and influencing without formal authority

Preferred Qualifications

Lung cancer experience strongly preferred
Experience leading or supporting a pharmaceutical launch, preferably in oncology
Sales and/or Sales Leadership experience
Experience in community oncology and integrated delivery networks
Demonstrated success developing omnichannel engagement strategies
Experience presenting recommendations to senior and executive leadership

Why You?

We welcome applications from people with diverse backgrounds and experiences. If you are motivated to shape HCP marketing in lung oncology, lead collaborative teams, and make a measurable difference for patients and clinicians, please apply. We look forward to learning about what you will bring.

Skills

Data to Insights
Digital Fluency
Marketing Campaign Planning
Marketing Measurement
Marketing Strategy Implementation
Omnichannel Marketing
Scientific Literacy

Benefits Summary

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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