group manager, Social Strategy & Campaigns (New York City or Seattle – U.S.)
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to decide which sections to include: About the role (intro description), Responsibilities (list), Requirements (maybe combine qualifications and skills), Benefits (list), Pay (statement), Schedule (statement). Could also have Qualifications separate but we can combine.
We must not create sections with filler. Ensure each heading has substantive content.
Let's extract substantive content:
About the role: Could be the introductory paragraph describing the role and company: "Now Brewing – group manager, Social Strategy & Campaigns (New York City or Seattle - U.S.)! #ToBeAPartner From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. If you are a Starbies-obsessed, social marketing super-fan, this role is for you." That's about the role and company. We'll put that in
.
Responsibilities: The bullet list after "As a group manager, Social Strategy & Campaigns, you will…" Actually there is a sentence: "As group manager, Social Strategy & Campaigns, you will lead the strategic vision, development, and execution of social-first campaigns that show up powerfully in culture. This role sits at the intersection of brand strategy, business insight, and creative—translating business priorities and cultural moments into engaging social ideas. You’ll be the leader of a team of senior strategists; together you will be at the forefront of how Starbucks shows up in the world—translating brand, consumer, and cultural insights into compelling content that sparks conversation, drives engagement, and builds brand love. As a group manager, Social Strategy & Campaigns, you will…" Then list:
- Bring the Starbucks brand obsession to life through the lens of social, modernizing an iconic brand through innovative, highly creative content across channels every day.
- Lead overall social strategy across all major platforms: Meta, TikTok, YouTube, and beyond.
- Guide the social campaign strategy for key brand, product, and cultural moments—from brief to launch to optimization.
- Partner with internal senior strategists and external agencies, ensuring strategic rigor and creative excellence.
- Collaborate cross-functionally with internal teams – brand, marketing, media, partnership, activations, product - to shape near-term and long-term content strategy that drives brand relevance and earned media.
- Use insights to inform strategy, leveraging data, trends, and performance metrics to continuously optimize content and channel approach.
- Champion creative storytelling, bringing fresh ideas and bold thinking to how we show up in the digital world.
- Shape, develop, and lead a best-in-class team with a vibrant culture and high impact creative output.
- Advocate for leading-edge pilots to keep Starbucks social at the forefront of relevance.
We'll put each as
- .
Requirements/Qualifications/Skills: The "We’d Love To Hear From People With ..." list:
- 8+ years of experience in social media strategy, content creation, or digital marketing
- Seasoned leader of people, team, and culture in a highly matrixed organization
- Experience leading multiple agency relationships concurrently with clarity, efficiency and heart
- Proven ability to lead and execute large-scale, high-visibility social campaigns
- Executive presence; experience aligning senior leaders to strategic and creative vision/ recommendations
- Fluency in social platform analytics; ability to weave data into strategy, briefs, and actions
- Deep understanding of social platforms, trends, and emerging technologies
- A passion for culture, creativity, and community
We could split into Requirements (experience) and Skills (abilities). But we can combine into one section "Requirements" with list. Or we could have "Qualifications" and "Skills". The instruction: prefer a few substantive sections over many thin ones. So maybe one section "Requirements" covering all.
But we also have location (New York City or Seattle). Could be included in About the role paragraph.
Benefits: The paragraph about benefits: "As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com. If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above."
We need to keep all substantive info. That's a lot. We'll put as
- items maybe grouping? But it's a paragraph with many details. Could break into list items for each benefit. However the instruction: Use
- for any list of duties/requirements/benefits. So we should convert the benefits paragraph into a list. We'll extract each distinct benefit:
- medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits
- short-term and long-term disability
- paid parental leave
- family expansion reimbursement
- paid vacation from date of hire*
- sick time (accrued at 1 hour for every 25 hours worked)
- eight paid holidays
- two personal days per year
- participation in a 401(k) retirement plan with employer match
- discounted company stock program (S.I.P.)
- Starbucks equity program (Bean Stock)
- incentivized emergency savings
- financial well-being tools
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
- student loan management resources
- access to other educational opportunities
- backup care
- DACA reimbursement
- compliance with applicable state and local laws regarding employee leave benefits (including Colorado Healthy Families and Workplaces Act)
- vacation accrual specifics: For CA, CO, IL, LA, ME, MA, NE, ND or RI: accrue vacation up to max 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For other states: granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
We could keep as separate list items.
Pay: The statement: "The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate."
We'll put as
.
Schedule: "We believe we do our best work when we're together, which is why we're onsite four days a week." We'll put as
.
Now we need to output only HTML fragment, no /, no markdown.
We'll structure:
About the role
...
Responsibilities
- ...
...
Requirements
- ...
...
Benefits
- ...
...
Pay
...
Schedule
...
Check that we didn't include any boilerplate. Ensure we didn't repeat job title as heading. Good.
Now we need to ensure we preserve all substantive information. Did we miss any? The intro also had "#ToBeAPartner" maybe not needed. The location is in About the role paragraph.
We included the location in About the
for prose. We need to decide which sections to include: About the role (intro description), Responsibilities (list), Requirements (maybe combine qualifications and skills), Benefits (list), Pay (statement), Schedule (statement). Could also have Qualifications separate but we can combine. We must not create sections with filler. Ensure each heading has substantive content. Let's extract substantive content: About the role: Could be the introductory paragraph describing the role and company: "Now Brewing – group manager, Social Strategy & Campaigns (New York City or Seattle - U.S.)! #ToBeAPartner From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. If you are a Starbies-obsessed, social marketing super-fan, this role is for you." That's about the role and company. We'll put that in
. Responsibilities: The bullet list after "As a group manager, Social Strategy & Campaigns, you will…" Actually there is a sentence: "As group manager, Social Strategy & Campaigns, you will lead the strategic vision, development, and execution of social-first campaigns that show up powerfully in culture. This role sits at the intersection of brand strategy, business insight, and creative—translating business priorities and cultural moments into engaging social ideas. You’ll be the leader of a team of senior strategists; together you will be at the forefront of how Starbucks shows up in the world—translating brand, consumer, and cultural insights into compelling content that sparks conversation, drives engagement, and builds brand love. As a group manager, Social Strategy & Campaigns, you will…" Then list: - Bring the Starbucks brand obsession to life through the lens of social, modernizing an iconic brand through innovative, highly creative content across channels every day. - Lead overall social strategy across all major platforms: Meta, TikTok, YouTube, and beyond. - Guide the social campaign strategy for key brand, product, and cultural moments—from brief to launch to optimization. - Partner with internal senior strategists and external agencies, ensuring strategic rigor and creative excellence. - Collaborate cross-functionally with internal teams – brand, marketing, media, partnership, activations, product - to shape near-term and long-term content strategy that drives brand relevance and earned media. - Use insights to inform strategy, leveraging data, trends, and performance metrics to continuously optimize content and channel approach. - Champion creative storytelling, bringing fresh ideas and bold thinking to how we show up in the digital world. - Shape, develop, and lead a best-in-class team with a vibrant culture and high impact creative output. - Advocate for leading-edge pilots to keep Starbucks social at the forefront of relevance. We'll put each as
- items maybe grouping? But it's a paragraph with many details. Could break into list items for each benefit. However the instruction: Use
- for any list of duties/requirements/benefits. So we should convert the benefits paragraph into a list. We'll extract each distinct benefit:
- medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits
- short-term and long-term disability
- paid parental leave
- family expansion reimbursement
- paid vacation from date of hire*
- sick time (accrued at 1 hour for every 25 hours worked)
- eight paid holidays
- two personal days per year
- participation in a 401(k) retirement plan with employer match
- discounted company stock program (S.I.P.)
- Starbucks equity program (Bean Stock)
- incentivized emergency savings
- financial well-being tools
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
- student loan management resources
- access to other educational opportunities
- backup care
- DACA reimbursement
- compliance with applicable state and local laws regarding employee leave benefits (including Colorado Healthy Families and Workplaces Act)
- vacation accrual specifics: For CA, CO, IL, LA, ME, MA, NE, ND or RI: accrue vacation up to max 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For other states: granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
We could keep as separate list items.
Pay: The statement: "The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate."
We'll put as
. Schedule: "We believe we do our best work when we're together, which is why we're onsite four days a week." We'll put as
. Now we need to output only HTML fragment, no /, no markdown. We'll structure:
About the role
...
Responsibilities
- ... ...
Requirements
- ... ...
Benefits
- ... ...
Pay
...
Schedule
...
Check that we didn't include any boilerplate. Ensure we didn't repeat job title as heading. Good. Now we need to ensure we preserve all substantive information. Did we miss any? The intro also had "#ToBeAPartner" maybe not needed. The location is in About the role paragraph. We included the location in About the
- for any list of duties/requirements/benefits. So we should convert the benefits paragraph into a list. We'll extract each distinct benefit:
- medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits
- short-term and long-term disability
- paid parental leave
- family expansion reimbursement
- paid vacation from date of hire*
- sick time (accrued at 1 hour for every 25 hours worked)
- eight paid holidays
- two personal days per year
- participation in a 401(k) retirement plan with employer match
- discounted company stock program (S.I.P.)
- Starbucks equity program (Bean Stock)
- incentivized emergency savings
- financial well-being tools
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
- student loan management resources
- access to other educational opportunities
- backup care
- DACA reimbursement
- compliance with applicable state and local laws regarding employee leave benefits (including Colorado Healthy Families and Workplaces Act)
- vacation accrual specifics: For CA, CO, IL, LA, ME, MA, NE, ND or RI: accrue vacation up to max 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For other states: granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
We could keep as separate list items.
Pay: The statement: "The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate."
We'll put as