Group Manager, Product Marketing

About the Role

Adobe is seeking a Group Manager of Product Marketing to lead the enterprise route-to-market for Frame.io. This leader will define the long-term vision, positioning, and growth strategy that establishes Frame.io as the system of record for creative work in progress for enterprise customers. This role sits at the center of Product, Sales, and Marketing, and is equal parts team leader, strategist, and operator. You will develop how Frame.io shows up in enterprise selling motions, while building and developing a high-performing PMM team.

Responsibilities

• Own Enterprise GTM Strategy and Execution
  • Lead end-to-end GTM planning and readiness for the enterprise business
  • Define positioning and narratives that connect Frame.io to enterprise priorities across Adobe
  • Identify and operationalize how Frame.io accelerates broader Adobe GTM motions
  • Continuously assess GTM performance and adjust plays based on field insights and data
• Lead and Develop a High-Impact Team
  • Build, mentor, and scale a team of product marketers with a high bar for quality and accountability
  • Set clear priorities and ensure the team is focused on work that drives measurable business outcomes
• Own Sales Enablement Strategy
  • Define what enterprise field teams need to know, say, and do to win
  • Build scalable enablement programs that improve product fluency, value articulation, and objection handling
  • Partner closely with Sales leadership to drive adoption and effectiveness
• Engage and Influence the Field
  • Serve as a trusted partner to Sales leadership and a visible leader in the field
  • Deliver impactful trainings, SKO sessions, and ongoing field engagement
• Drive Cross-Functional Alignment
  • Align Product, Sales, and Marketing around enterprise priorities and GTM strategy
  • Influence without authority and ensure tight coordination across teams

Requirements

• 10+ years of product marketing experience, including 3+ years leading teams
• Proven track record of building sales enablement programs that drove measurable pipeline or win rate impact
• Deep expertise in enterprise GTM, including launch planning, segmentation, and sales play development
• Strong presence with field audiences, including leading trainings and presenting at large-scale sales events
• Exceptional communication and storytelling skills with the ability to motivate and influence

Preferred Qualifications

• Experience building route-to-market strategies across direct, channel, and partner models
• Background as a speaker at industry events, customer summits, or internal sales conferences
• MBA or equivalent experience

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity, and personalized customer experiences. Adobe’s industry-leading offerings—including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio—enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth.

We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Pay

The U.S. pay range for this position is $146,300 – $275,050 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

• In California, the pay range for this position is $190,000 – $275,050
• In New York, the pay range for this position is $190,000 – $275,050
• In Washington, the pay range for this position is $173,600 – $251,450

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.