Jobs · Marketing

Group Product Marketing Manager

Affirm · Detroit, MI · 3 wk ago
RemoteRemoteMarketing$220k–$280k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We need to parse the posting. The posting includes: - About The Product Marketing Team (maybe not needed as heading? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should map content to those headings. The posting has "About The Role" which maps to About the role. Then "What You’ll Do" is responsibilities. Then "What We’re Looking For" includes requirements/qualifications/skills. Then "Pay Grade - O Equity Grade - 10 ..." includes pay info. Then "Remote-first with flexibility built in" maybe schedule? Not exactly schedule but remote-first. Also "Benefits Designed For You" includes benefits. We need to avoid repeating job title as heading. No Job ID etc. We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate like EEO etc. The posting includes some EEO lines: "We’re committed to providing an inclusive interview process..." and "For positions based in San Francisco or Los Angeles: Affirm considers qualified applicants..." and "By clicking 'Submit Application'...". Those are boilerplate; we should remove them. Also remove duplicated lines. We need to output only HTML fragment, no /, no markdown fences. We need to use

for each section heading, then content: either

for prose,

  • for lists. We need to decide which sections to include. Let's extract content: About the role: The paragraph under "About The Role": "As a Group Product Marketing Manager, you’ll own the strategy and systems that drive product marketing excellence across Affirm’s B2B organization. You’ll synthesize merchant, consumer, market, and performance insights across our portfolio to shape shared strategy, strengthen our merchant narrative, and guide product and go-to-market investments. You’ll establish the frameworks, standards, and operating mechanisms that improve segmentation, go-to-market planning, and measurement across teams. Alongside this portfolio-wide mandate, you’ll directly lead a focused set of critical, ambiguous cross-portfolio opportunities from discovery through commercialization. This senior individual contributor role will create leverage across the broader Product Marketing team, raising the quality, consistency, and impact of our work." That's substantive. Responsibilities: Under "What You’ll Do": bullet points (though not bullet list in text but each sentence starts with a verb). We can convert to
    • . Items: - Own and evolve the portfolio narrative: Develop Affirm’s merchant story, messaging architecture, and proof points. Partner with Brand and other Marketing teams to connect it to Affirm’s broader brand story and activate it across priority merchant channels. - Connect product and GTM teams: Establish operating rhythms that sustain alignment across teams, with deeper coordination at critical moments such as planning, forecasting, launches, and strategic client opportunities. - Equip Revenue teams to tell the story: Partner with Revenue Enablement to turn the portfolio narrative into messaging, tools, training, and proof points that strengthen merchant conversations across the field. - Lead Voice of the Merchant: Own Affirm’s Client Advisory Board and broader merchant feedback loops. Turn insights from strategic merchants, Revenue teams, research, and performance data into product priorities, go-to-market decisions, and pilot or co-development opportunities. - Lead critical initiatives: Own a limited number of high-priority, ambiguous opportunities, such as strategic commerce and payments platform partnerships or new market launches. - Be a culture carrier: model Affirm’s values and set a high bar for how teams collaborate, make decisions, and learn. Build trust across functions, create an inclusive environment for candid debate and thoughtful risk-taking, and coach others to do their best work. We need to keep all details. Requirements/Qualifications/Skills: Under "What We’re Looking For": list items (numbered). We need to decide how to split into sections. The instruction says use headings for Requirements, Qualifications, Skills. We could combine them into one section maybe "Requirements" with list. But we need to follow instruction: use those headings only if posting has real specific content for it. The posting includes experience, track record, storytelling, strategic judgment, influence, analytical skills, AI fluency, frameworks. These could be considered qualifications/skills. We could put all under "Requirements" as a list. Or we could split: Requirements: 12+ years experience, track record, etc. Qualifications: strong portfolio storyteller, exceptional strategic judgment, etc. Skills: analytical, AI fluency, frameworks. But we need to avoid creating thin sections. Better to have one "Requirements" section with the list. But the instruction says: Use

      for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't require us to use all; we can choose which to include based on content. So we can include Requirements (maybe also Qualifications and Skills if we have distinct content). However, we need to avoid filler. The posting does not separate qualifications vs skills explicitly; it's a list of bullet items. We could treat the whole list as Requirements. That seems fine. Benefits: Under "Benefits Designed For You": list of highlights: Health coverage at no cost: We cover 100% of premiums for employees and their dependents. Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you. Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to. Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount. Also earlier mention: "Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)" That's also benefits but we can incorporate. We should not include boilerplate like "We’re committed to providing an inclusive interview process..." etc. Pay: Under "Pay Grade - O Equity Grade - 10 Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.) USA base pay range (CA, WA, NY, NJ, CT) per year: $220,000 - $280,000 USA base pay range (all other U.S. states) per year: $195,000 - $255,000". That's pay info. Schedule: The posting mentions "Remote-first with flexibility built in Affirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience." That's schedule/location info. We can put under Schedule. We need to ensure we don't include filler like "commensurate with experience". Not present. Now produce HTML. Structure:

      About the role

      ... paragraph ...

      Responsibilities

      • ...
      • ...

      Requirements

      • 12+ years of experience in product marketing, product strategy, or a related field, with depth in B2B payments, fintech, commerce, or platform businesses.
      • A track record of setting strategic direction and delivering measurable outcomes for a significant product portfolio or business area.
      • A strong portfolio storyteller who can connect complex products into a clear narrative for senior leaders, merchants, and partners.
      • Exceptional strategic and business judgment. You can turn merchant, consumer, market, and performance insights into product priorities, business cases, and investment recommendations.
      • Proven ability to influence senior leaders, resolve tradeoffs, and build alignment across Product, Revenue, Partnerships, Analytics, and Marketing.
      • Strong self-serve analytical skills. You’re comfortable using SQL, dashboards, and AI-assisted analysis to investigate questions, test hypotheses, and decide when to scale, adjust, or stop.
      • High AI fluency and a track record of improving the quality and speed of your own work while helping others do the same, using AI for tasks such as synthesizing research, analyzing data, automating workflows, and building reusable tools.
      • Experience building reusable frameworks and operating mechanisms that improve segmentation, go-to-market planning, launches, and measurement across teams.

      Benefits

      • Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
      • Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
      • Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
      • Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.
      • 100% subsidized medical coverage, dental and vision for you and your dependents.
      But note we may duplicate health coverage. The first bullet already says health coverage at no cost: 100% premiums. The later bullet repeats 100% subsidized medical coverage, dental and vision. Might be redundant but it's from the posting. We could keep both but maybe combine. However we must preserve ALL substantive information; not invent or summarize away detail. If we combine we might lose detail about dental and vision. The first bullet mentions health coverage at no cost: 100% of premiums for employees and their dependents. It doesn't mention dental/vision. The later bullet mentions 100% subsidized medical coverage, dental and vision. So we should keep both as separate bullets to preserve detail. However the first bullet already says health coverage at no cost; the second says medical coverage, dental and vision. Could be overlapping but we keep both. Alternatively we could merge into one bullet: "Health coverage at no cost: We cover 100% of premiums for employees and their dependents, including medical, dental, and vision." That would preserve detail and not lose info. But is that summarizing? It's combining two statements into one; still preserves all info. The instruction says do NOT invent or summarize away detail. Combining is not inventing; it's summarizing but not losing detail. It's okay to combine as long as we don't omit any detail. The first bullet says health coverage at no cost: 100% premiums for employees and dependents. The second bullet says 100% subsidized medical coverage, dental and vision for you and your dependents. Combining them into one bullet that says health coverage at no cost: 100% premiums for employees and dependents, including medical, dental, and vision preserves all details. It's not inventing. It's okay. Similarly we have spending stipends and monthly stipends for health, wellness and tech spending mentioned earlier in pay section. But we can keep benefits as described. We also have "Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)" That's already

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