Group Product Marketing Manager
About the role
As a Group Product Marketing Manager, you’ll own the strategy and systems that drive product marketing excellence across Affirm’s B2B organization. You’ll synthesize merchant, consumer, market, and performance insights across our portfolio to shape shared strategy, strengthen our merchant narrative, and guide product and go-to-market investments. You’ll establish the frameworks, standards, and operating mechanisms that improve segmentation, go-to-market planning, and measurement across teams. Alongside this portfolio-wide mandate, you’ll directly lead a focused set of critical, ambiguous cross-portfolio opportunities from discovery through commercialization. This senior individual contributor role will create leverage across the broader Product Marketing team, raising the quality, consistency, and impact of our work.
Responsibilities
- Own and evolve the portfolio narrative: Develop Affirm’s merchant story, messaging architecture, and proof points. Partner with Brand and other Marketing teams to connect it to Affirm’s broader brand story and activate it across priority merchant channels.
- Connect product and GTM teams: Establish operating rhythms that sustain alignment across teams, with deeper coordination at critical moments such as planning, forecasting, launches, and strategic client opportunities.
- Equip Revenue teams to tell the story: Partner with Revenue Enablement to turn the portfolio narrative into messaging, tools, training, and proof points that strengthen merchant conversations across the field.
- Lead Voice of the Merchant