Group Product Marketing Manager

About the role

At Affirm, the Product Marketing team brings intellectual curiosity to understanding customers, the market, and where Affirm can create value. The team asks questions, challenges assumptions, and turns insights into product recommendations and focused go‑to‑market strategies, acting as connective tissue across Product, Analytics, Revenue, and Marketing. As a Group Product Marketing Manager, you will own the strategy and systems that drive product marketing excellence across Affirm’s B2B organization. You will synthesize merchant, consumer, market, and performance insights across the portfolio to shape shared strategy, strengthen the merchant narrative, and guide product and go‑to‑market investments. You will establish frameworks, standards, and operating mechanisms that improve segmentation, go‑to‑market planning, and measurement across teams, and directly lead a focused set of critical, ambiguous cross‑portfolio opportunities from discovery through commercialization. This senior individual‑contributor role will create leverage across the broader Product Marketing team, raising the quality, consistency, and impact of the work.

Responsibilities

• Own and evolve the portfolio narrative: develop Affirm’s merchant story, messaging architecture, and proof points; partner with Brand and other Marketing teams to connect it to Affirm’s broader brand story and activate it across priority merchant channels.
• Connect product and GTM teams: establish operating rhythms that sustain alignment across teams, with deeper coordination at critical moments such as planning, forecasting, launches, and strategic client opportunities.
• Equip Revenue teams to tell the story: partner with Revenue Enablement to turn the portfolio narrative into messaging, tools, training, and proof points that strengthen merchant conversations across the field.
• Lead Voice of the Merchant: own Affirm’s Client Advisory Board and broader merchant feedback loops; turn insights from strategic merchants, Revenue teams, research, and performance data into product priorities, go‑to‑market decisions, and pilot or co‑development opportunities.
• Lead critical initiatives: own a limited number