Group Director

About the role

The Group Director leads Power Digital’s vertical divisions, focusing on retaining and growing client portfolios, leading teams, and providing thought leadership. This role requires extensive experience in digital marketing, contract negotiation, and client retention.

Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your division
• Review performance across your AD team's portfolio; surface cross-account patterns in pipeline attribution, ICP definition, lead quality, and measurement methodology; escalate structural risks to department leadership
• Cultivate senior-level relationships with clients, ensuring their satisfaction and fostering growth opportunities within the B2B division
• Collaborate closely with the Power Digital marketing and sales teams to drive new business and service expansion across your portfolio as well as provide thought leadership and Division insights
• Partner with the Managing Director and VP to define the division’s go to market strategy and positioning, and create product solutions for Power Circuit
• Manage and develop your Account Director team — run regular 1:1s, build development plans, own performance reviews, and maintain a 90% team retention rate
• Maintain accurate retention forecasting for the division; use Pulse data proactively to identify at-risk accounts and coach ADs to intervene before clients escalate
• Identify and drive service expansion opportunities and hit the division's monthly service expansion quota
• Lead or co-own major renewal and expansion conversations that require senior executive presence
• Participate actively in new business pitches, RFPs, and prospect appraisals — providing B2B vertical expertise, ICP diagnosis, and Power Circuit framing to differentiate Power Digital from generalist agencies
• Define and iterate the division's go-to-market strategy and sales collateral in partnership with the Managing Director; contribute B2B-specific case studies, vertical insights, and proof points to improve win rate
• Create B2B-specific Power Circuit solutions — diagnostic frameworks, measurement methodologies, and QBR templates that include pipeline contribution, MQL-to-SQL conversion rate, cost-per-opportunity, and influenced revenue
• Consult on the divisional P&L; forecast the four pillars (Churn, Service Expansion, New Business, Efficiency) in partnership with the Managing Director and VP; leverage P&L data to build business cases for hiring and investment
• Oversee division operations: recruitment, staffing, onboarding, training, and B2B vertical playbook development
• Work closely with Data Intelligence, Media Planning, Activation, and Creative teams on B2B-specific challenges including offline pipeline attribution, intent signal integration, and multi-touch measurement across long sales cycles
• Represent Power Digital externally as a credible B2B growth partner — conferences, speaking opportunities, blog content, and client case studies

Requirements

• Department leadership and management experience required
• 10+ years as a leader in a digital marketing agency
• Expertise in contract negotiation, client retention, and client growth
• Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics
• Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools such as Google Analytics, Shopify, etc.
• Ability to quickly build rapport and develop relationships with executive-level points of contact
• Experience managing large teams, coaching direct reports and driving talent development across the organization

Key Performance Indicators (KPIs)

• Monthly Net Revenue Retention Across the Division (as established quarterly)
• ETCR or Expansion to Churn Ratio (as established quarterly)
• MRR Closed Service Expansion Retainer per Month (as established quarterly)
• 8.8 Average Client NPS
• Hit Division P&L Goals (as established quarterly)
• +90% Division Team Retention

Benefits & Perks

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives